Selling naming rights can be tricky business, and even though naming rights to Nationals Park may be at a peak valuation, principal owner Mark Lerner says there’s no active sales effort in place. When Nationals Park opened, the naming-rights market was in the toilet. Since then, the team has made an effort or two to […]
Tag Archives | naming rights
Where have you gone, Stanley Coveleski?
Here’s the downside of naming-rights sales: Many references to Stanley Coveleski at Four Winds Field at Stanley Coveleski Stadium, home of the South Bend Silver Hawks (Class A; Midwest League), are gone. Stanley Coveleski, of course, was the former major leaguer who retired to South Bend after a Hall of Fame career and was a […]
New for 2014: First NBC Ballpark
The University of New Orleans has sold naming rights to Maestri Field at Privateer Park, with the newly renovated ballpark now known as First NBC Ballpark. The naming-rights deal runs through December 2023. “We are privileged to establish this partnership with First NBC Bank. We have enjoyed working with Mr. Ashton Ryan and his team […]
New for 2014: Smith’s Ballpark
The home of the Salt Lake Bees (Class AAA; Pacific Coast League) has a new moniker, as naming rights have been sold to Smith’s Food & Drug Stores by Miller Sports Properties and the city. “As a city, we are very proud of this facility and the teams that call it home,” said Salt Lake […]
New for 2014: Radiology Associates Field at Jackie Robinson Ballpark
We have a naming-rights deal to report: the home of the Daytona Cubs (High Class A; Florida State League) will be known as Radiology Associates Field at Jackie Robinson Ballpark. “We love the great people at Radiology Associates and are proud to have their name on our freshly renovated ballpark,” said Daytona Cubs Owner Andy […]
Boomers shop ballpark naming rights
With the Boomers brand now fairly established, the Schaumburg Boomers (independent; Frontier League) front office is shopping naming rights to Boomers Stadium for the coming season and beyond. “Thanks to the early success we’ve enjoyed, the brand we partner with on Naming Rights will become the first name that pops into people’s minds when they […]
New for 2014: Globe Life Park
We have a naming-rights deal in Texas: Rangers Ballpark in Arlington will be known as Globe Life Park in Arlington, as the Rangers and Globe Life and Accident Insurance Company come to an agreement. The name change of the park is effective immediately. Based in McKinney, Texas, Globe Life And Accident Insurance Company has been […]
Potomac naming-rights deal down to two finalists
Potomac Nationals (High Class A; Carolina League) owner Art Silber says a naming-rights deal for a new ballpark should be finalized in April, with talks centered on two potential buyers. The new ballpark is slated to open in 2016. “We’re really close to the one that puts us over the top, which is the naming […]
New for 2014: Neuroscience Group Field at Fox Cities Stadium
The home of the Wisconsin Timber Rattlers (Low Class A; Midwest League) will have a new name — Neuroscience Group Field at Fox Cities Stadium — as a local physician practice signs up for naming rights. The naming rights became available when Time Warner exercised an option to pull out of its deal this offseason. […]
Time Warner opts out of T-Rattlers naming-right deal
Time Warner Cable Field at Fox Cities Stadium, home of the Wisconsin Timber Rattlers (Low Class A; Midwest League), will have a new name after Time Warner opted out of its naming-rights deal. The ten-year naming-rights deal with Time Warner allowed the cable firm to opt out of the agreement earlier, and Time Warner chose […]
Naming rights on tap in Frederick
The Frederick Keys (High Class A; Carolina League) will have the ability to sell naming rights to Harry Grove Stadium under the terms of an amended lease. The Keys and the city negotiated a deal where the Harry Grove name would remain on the facility in some fashion, as well as a 65-35 revenue split. […]
New P-Nats ballpark delayed to 2016
It’s official: opening of a new Potomac Nationals (High Class A; Carolina League) ballpark will be pushed back to 2016 after a naming-rights deal took longer than anticipated to close. Owner Art Silber was hoping to wrap up the naming-rights deal in time for a 2015 opening, but negotiation delays for the $15-million deal caused […]
Jacksonville to explore Baseball Grounds naming rights
Jacksonville officials may make another run at selling naming rights to the Baseball Grounds of Jacksonville, home of the Jacksonville Suns (Class AA; Southern League). Now approaching a decade old, the Baseball Grounds has been some improvements in recent years, and the city wants to explore other revenue sources past rent to pay down debt. […]