The home of the Salt Lake Bees (Class AAA; Pacific Coast League) has a new moniker, as naming rights have been sold to Smith’s Food & Drug Stores by Miller Sports Properties and the city.
“As a city, we are very proud of this facility and the teams that call it home,” said Salt Lake City Mayor Ralph Becker. “We are fortunate to be able to enjoy Triple-A baseball here and we look forward to spending another summer watching baseball, picnicking on the grass and enjoying the fireworks at Smith’s Ballpark.”
Smith’s Food & Drug began as a single store in Brigham City, Utah in 1932.
Today, as a division of the Kroger Co., the company’s commitment to friendly service and strong community support has remained a part of its culture. Smith’s has 6,700 Utah associates serving customers throughout 47 stores.
With the christening of Smith’s Ballpark, the 15,411-seat natural grass facility celebrates its 20th anniversary this year as the home of the Bees, the Triple-A affiliate of the Los Angeles Angels. More than 500,000 fans have come to watch Bees baseball at Smith’s Ballpark in three of the last four years, and in June of 2013, the ballpark welcomed its 10-millionth fan through the gates since its dedication on April 9, 1994.
“We are delighted to join the Salt Lake Bees and Salt Lake City in this exciting partnership,” said Jay Cummins, Smith’s president. “This is a wonderful opportunity for Smith’s to help create lasting memories for Utah families within this beautiful ballpark.”
The six-year naming rights agreement between Smith’s and the Salt Lake Bees includes exclusive sponsorship and advertising rights and prominent signage on the ballpark’s exterior façade along 1300 South, the team’s scoreboard in right center field and in numerous locations throughout the ballpark. Smith’s will continue to sponsor Smith’s Family Night where families can get a four-pack of tickets and four hot dogs for $20 on Monday nights through the 2014 season.
“The hometown grocer is being united with the hometown baseball team, and we think it’s a perfect fit as this partnership reflects our joint interests in sports, community service, and healthy living,” said Steve Miller, president of Miller Sports Properties. “We are thrilled to have Smith’s aligned with our ballpark, and we look forward to working together to enhance the quality of life for all our fans.”
Share your news with the baseball community. Send it to us at firstname.lastname@example.org.
Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.