Foreign MLB games set for 2018-2021 in Asia, London and Mexico were announced as part of the newest five-year collective bargaining agreement released to clubs, as the sport embarks on a more aggressive worldwide push. (more…)
Tag Archives | new york yankees
MLB Ballparks Await Their Turns at All-Star Games
Now that the 2017 Major League Baseball All-Star Game is in the books, Marlins Park can officially join the long list of ballparks that have hosted the event. (more…)
Here Comes the Judge! Yankees Unveil Court-Themed Pop-Up Promo
This is brilliant: the New York Yankees have paneled off 18 seats in Yankee Stadium’s Section 104 and marketing the pop-up promo area as The Judge’s Chambers, in honor of rookie phenom Aaron Judge. (more…)
Royals Latest To Offer SRO Ballpark Pass
We’ve been following this trend all season, and now the Kansas City Royals are the latest team to offer a Ballpark Pass promo, with fans paying $99 to get into the 30 games scheduled between May 29 to July 23. (more…)
New York Yankees: Yankee Stadium Preview
With an overhaul of prominent Yankee Stadium spaces to encourage socializing at the ballpark, the New York Yankees are working to attract casual fans who are less into baseball and more into the social scene—certainly the biggest trend in sports venues today. (more…)
MLB Teams Roll Out Passes as Ticketing Options
Last week, the St. Louis Cardinals unveiled plans for a brand new monthly pass that will be available to fans this season. Under that package, fans can attend as many games per month at Busch Stadium as they desire for a monthly fee of $29.99. (more…)
First Look: Steinbrenner Field Renovations
Over the course of a decade, Steinbrenner Field had slipped from a leading Grapefruit League fan facility to a middle-of-the-pack ballpark. After extensive offseason renovations, the spring home of the New York Yankees is once again a March jewel and worth a memorable visit from not only Yankee diehards, but baseball fans of all kinds. […]
MLB Teams Prep Ballpark Renovations
Spring training is just around the corner, but up north, many Major League Baseball teams are working to finish construction projects in time for the start of the 2017 season. We are taking a look at what teams have been up to this off-season. (more…)
The Glory Days of Baseball and Beer Marketing
Beer has been closely associated with professional baseball since the game’s earliest days, but it was not initially a marriage welcomed by owners. In fact, the National League once expelled teams for selling beer at the ballpark. But over the years that relationship changed, and over time baseball became a prime marketing tool for breweries. […]
London Could Host the Red Sox and Yankees
London could host a marquee matchup in the coming years, as the Boston Red Sox and New York Yankees are interested in shifting one of their series. (more…)
Hunter Roberts Construction Lands Yankee Stadium Upgrades
Hunter Roberts Construction has been awarded the contract for the forthcoming upgrades at Yankee Stadium. Before the New York Yankees begin the 2017 season, Yankee Stadium will receive several new amenities that will result in an overhaul of the fan experience. (more…)
Yankee Stadium Improvements on Tap
Yankee Stadium will receive upgrades before next season, as the New York Yankees attempt to spruce up the ballpark’s group, concession, and entertainment options. (more…)
Details Released on Steinbrenner Field Renovation
Details have been released on forthcoming renovations to George M. Steinbrenner Field, the spring training home of the New York Yankees. (more…)