We have an interesting rebranding to pass long: the Lancaster Barnstormers, a leading team in the MLB Partner Leagues, will shift its identity to the Lancaster Stormers for the 2024 season and beyond. (more…)
Tag Archives | branding
New Minnesota Twins branding unveiled
New Minnesota Twins branding was unveiled by the team today at the Mall of America, with a new look linking the past to the present and a notable return to the team’s original, never implemented name of the Twin Cities Twins. (more…)
Charlotte unveils Knights brand refresh
We have another new look on tap for the 2023 season, as the Charlotte Knights (Triple-A; International League) unveiled a brand refresh with new logos and jerseys. (more…)
New for 2023: Erie Howling Dead alt identity
We have a new alternate identity for the Erie SeaWolves (Class AA; Eastern League), as the team unveils a Howling Dead look for the 2023 season. (more…)
Cleveland to meet with Native American leaders on team name
The Cleveland Indians ownership will meet with Native American leaders and other community groups to gauge their feelings on the team’s name and branding, as the MLB franchise continues to navigate a #BLM world. (more…)
“Chop On” sign removed from Truist Park
Though the Atlanta Braves say they will keep the Braves name at a time when sports names based on Native American symbols are under reconsideration, it looks like the team will make some adjustments to the branding–with the Tomahawk Chop chant and imagery seemingly on the way out. (more…)
New for 2021: Sylvan Lake Gulls
Branding has been unveiled for the Sylvan Lake Gulls (summer collegiate; Western Canadian Baseball League), as the upcoming expansion team takes a major step towards its 2021 launch. (more…)
New for 2020: Wichita Wind Surge
Branding has been unveiled for the Wichita Wind Surge (Class AAA; Pacific Coast League), as the former New Orleans Baby Cakes establish a new identity with their move to Wichita. (more…)
New for 2020: Tri-City Chili Peppers
The identity of a Colonial Heights, VA-based expansion team in the summer-collegiate Coastal Plain League has been unveiled, as the club will be known as the Tri-City Chili Peppers. (more…)
New for 2019: Traverse City Pit Spitters
Branding was unveiled on Tuesday for the Traverse City Pit Spitters, giving the club an identity ahead of its inaugural season in the summer-collegiate Northwoods League. (more…)
Traverse City Team Name Set for Unveiling
Branding for a new Traverse City, MI club in the summer-collegiate Northwoods League will be unveiled next week, with an announcement scheduled for Tuesday, January 29. (more…)
New for 2019: Fremont Moo
Branding has been unveiled for the Fremont Moo, a new Fremont, NE-based summer-collegiate Expedition League team that will begin play in 2019. Along with the announcement of the team name, the official logo designed by Chip David of Dogwings.us has been unveiled. Team colors are purple, orange, black, and white. (more…)
New for 2019: Wheat City Whiskey Jacks
The Wheat City Whiskey Jacks are the latest addition to the summer-collegiate Expedition League, as branding for the Brandon, Manitoba-based club has been unveiled. The logo was designed by Ross Johnson of Ross Johnson Design Company, with Carolina Blue, Dark Gray and Light Gray as the official team colors. (more…)