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Tag Archives | branding

New SWB moniker to be unveiled Nov. 14

The overhaul of the Scranton/Wilkes-Barre Yankees (Class AAA; International League) is proceeding apace, with a new moniker set to be unveiled Nov. 14 and renovations to PNC Field on schedule. The team had settled on six finalists — Blast, Black Diamond Bears, Fireflies, RailRiders, Porcupines, Trolley Frogs — before leaving things to an open vote […]

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Astros to unveil new uniforms Nov. 2

Bring back the orange and blue! The Houston Astros will reveal the club’s new uniforms, logos, color scheme and mascot for the 2013 season on Friday, Nov. 2 at Minute Maid Park. On hand for the party, the Astros will bring in current players Jose Altuve, Lucas Harrell, Jordan Lyles and Justin Maxwell, and future players Carlos Correa, Jarred Cosart, Jon Singleton and George Springer for […]

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PSC introduces branded food stands for minor-league clients

Professional Sports Catering (PSC) has introduced eight new proprietary branded food stands in minor-league ballparks across the United States. “PSC and our partners have taken a huge step with the introduction of these branded concepts,” said Tom Dickson, CEO of PSC. “We believe these brands are fundamentally a better way to buy food in a […]

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York Revolution unveil new logos, uniforms

The York Revolution (independent; Atlantic League) unveiled new logos and uniforms today, overhauling the team’s image after five years in business. “Our previous logo did not reflect the essence of York as a special and unique manufacturing town,” said Revolution President & General Manager Eric Menzer. This new one embraces that.  “We’ve also taken our […]

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It’s Marlins Ballpark for 2012

It looks like the Miami Marlins will be calling their new home Marlins Ballpark for the time being, as a naming-rights deal has failed to materialize. Appearing on a local radio station, team president David Samson said that a complex naming-rights deal had failed to close in time for the 2012 season, making Marlins Ballpark […]

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