The Hudson Valley Renegades (short season A; NY-Penn League) will have a new look for the 2013 season, as the team introduced a facelift of the team logo, new colors and new uniforms. During a private press conference held in the clubhouse Wednesday afternoon, the organization debuted the new look, including the new color scheme […]
Tag Archives | branding
Controversy swirls around R-Phils rebranding
With the Reading Phillies (Class AA; Eastern League) set to announce a new team identity at the end of the week, fans and some folks close to the organization are apprehensive about any changes. Fans have taken to the team’s Facebook page to protest any changes; a potential team name leaked to the public — […]
Stockton Ports to unveil new logo, uniforms next week
The Stockton Ports (High Class A; California League) will introduce a new community-focused identity on Friday, November 16 at the Waterfront Warehouse building in downtown Stockton. The event is scheduled to begin at 2 p.m., with the logo and uniform unveiling shortly thereafter. “This is truly an exciting way for the Ports to re-affirm our […]
Erie SeaWolves unveil new branding, logos
The Erie SeaWolves (Class AA; Eastern League) unveiled a new logo, team marks, color schemes and uniforms last night in anticipation of the 2013 season. “We are proud to start a new chapter in SeaWolves history,” SeaWolves President Greg Coleman said. “Our new logos, colors and uniforms will enhance the ballpark experience and give fans […]
New SWB moniker to be unveiled Nov. 14
The overhaul of the Scranton/Wilkes-Barre Yankees (Class AAA; International League) is proceeding apace, with a new moniker set to be unveiled Nov. 14 and renovations to PNC Field on schedule. The team had settled on six finalists — Blast, Black Diamond Bears, Fireflies, RailRiders, Porcupines, Trolley Frogs — before leaving things to an open vote […]
Astros to unveil new uniforms Nov. 2
Bring back the orange and blue! The Houston Astros will reveal the club’s new uniforms, logos, color scheme and mascot for the 2013 season on Friday, Nov. 2 at Minute Maid Park. On hand for the party, the Astros will bring in current players Jose Altuve, Lucas Harrell, Jordan Lyles and Justin Maxwell, and future players Carlos Correa, Jarred Cosart, Jon Singleton and George Springer for […]
Pupfish unveil new look for 2013 for simple reason: old caps didn’t sell
The White Sands Pupfish (independent; Pecos League) are getting a jump on 2013, unveiling new branding and uniforms featuring a pupfish flipping a baseball into its mouth. The Pupfish will wear black hats with the fish on the front, WS on the side and the New Mexico State Flag on the back. In a press […]
New Astros uniforms: Bring back the orange!
The Houston Astros will have new uniforms for 2013, and owner Jim Crane says they’ll be bringing back colors of the past — and given team history, we’re thinking orange. Crane told the Houston Chronicle “some of the colors in the past” would be part of a new design, chosen after months of design and focus-group testing: “We’ve […]
PSC introduces branded food stands for minor-league clients
Professional Sports Catering (PSC) has introduced eight new proprietary branded food stands in minor-league ballparks across the United States. “PSC and our partners have taken a huge step with the introduction of these branded concepts,” said Tom Dickson, CEO of PSC. “We believe these brands are fundamentally a better way to buy food in a […]
York Revolution unveil new logos, uniforms
The York Revolution (independent; Atlantic League) unveiled new logos and uniforms today, overhauling the team’s image after five years in business. “Our previous logo did not reflect the essence of York as a special and unique manufacturing town,” said Revolution President & General Manager Eric Menzer. This new one embraces that. “We’ve also taken our […]
It’s Marlins Ballpark for 2012
It looks like the Miami Marlins will be calling their new home Marlins Ballpark for the time being, as a naming-rights deal has failed to materialize. Appearing on a local radio station, team president David Samson said that a complex naming-rights deal had failed to close in time for the 2012 season, making Marlins Ballpark […]