We have a new look for the Tennessee Smokies (Class AA: Southern League) that brings the team’s branding and colors closer to those of parent team Chicago Cubs. (more…)
Tag Archives | branding
Rebranding of Nashville Sounds begins with new logo
With a new ballpark on the way for 2015, the Nashville Sounds (Class AAA; Pacific Coast League) unveiled a new logo for next season, drawing on the team’s presence in the Music City. (more…)
Wilmington Sharks unveil new branding
Under new ownership, the Wilmington Sharks (summer collegiate; Coastal Plain League) have unveiled a new branding plan for 2014. “Since purchasing the team in December, our organization has been committed to rebranding every aspect of the Wilmington Sharks baseball experience,” said Peter Freund, owner of the Sharks. “The new identity is symbolic of our commitment […]
New for 2014: Yakima Valley Pippins
With a nod to the area’s baseball history combined with plenty of community input, we have the name of the newest team in the summer-collegiate West Coast League: the Yakima Valley Pippins. The Pippins brand features vibrant colors that reflect those found in the sunshine, majestic mountains, and rolling farmlands of the Yakima Valley. The […]
Lake Monsters unveil new logo, branding
The Vermont Lake Monsters (short season A; NY-Penn League) unveiled a new team logo and identity featuring the team’s mascot, CHAMP, as the team begins their 21st season of Minor League Baseball. After using logos with the variation of a gray “Champ” floating through the letter V during the franchise’s first years as the Vermont […]
Red Wings unveil new logos for 2014
The Rochester Red Wings (Class AAA; International League) unveiled a new look, with the iconic Spikes updated for 2014. “Our Spikes logo has been a beloved one for us, with great popularity both locally and nationally with souvenir sales across every state in the country,” said Red Wings President/CEO/COO Naomi Silver. “In keeping with the […]
Why the Chihuahuas name works: It’s fun!
The PCL’s franchise in El Paso, formerly Tucson, revealed its nickname last week, immediately provoking reactions to the El Paso Chihuahuas branding. If you heard the news, it’s likely you had an immediate opinion as well; Jesse Goldberg-Strassler shares his. Your thoughts? The national reaction — the loudly shouting, negative, incredulous folks who could not […]
New for 2014: Akron RubberDucks
Well, this is certainly a bold rebranding: the Akron Aeros are now the Akron RubberDucks (Class AA; Eastern League), as team owner Ken Babby unveils a new look. “During this rebranding process, we listened to our fans,” Babby said. “It was evident that our fans wanted to honor the history of Akron and the rubber […]
Charlotte Knights unveil new look for 2014
The Charlotte Knights (Class AAA; International League) unveiled new logos and branding to coincide with a move to a new ballpark for the 2014 season. In keeping with a medieval theme, the Knights new image showcases gold and silver, colors synonymous with royalty. The team’s four on-field caps feature a base color of black with […]
Boise adopts new look for 2013
The Boise Hawks (short season A; Northwest League) unveiled updated uniforms for the 2013 season, adding a “scratch mark” to their existing colors and uniform designs. The team unveiled the new look today at a Boise event. New home uniforms. New road uniforms. New alternate uniforms. —- Share your news with the baseball community. Send […]
Greeneville Astros unveil new logo, branding
The Greeneville Astros (rookie; Appalachian League) updated the team’s logo and branding for the first time since entering the Appy League in 2004, matching the look of parent Houston Astros. The new look, based on a blue and orange color scheme — the same colors that will be worn by the Houston Astros. — was […]
New for 2012: Reading Fightin Phils
At the end of the day, we’re pretty sure the fuss was unwarranted, but that doesn’t mean the new look is a success: the Reading Phillies are now the Reading Fightin Phils (Class AA; Eastern League), as the team opts to brand with an ostrich and a moniker ostensibly missing an apostrophe — while also […]
Trois-Rivieres Aigles unveil branding, logos
The Trois-Rivières Aigles — the newest team in the independent Can-Am League— unveiled their logos and branding while also announcing the hiring of Pierre-Luc “Pete” Laforest as manager. The club’s logos were designed by Trois-Rivières-based design agency Agence Absolu. The designs, which include the team’s principal mark as well as secondary logos and wordmarks, incorporate the […]