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Wilmington Sharks unveil new branding

Under new ownership, the Wilmington Sharks (summer collegiate; Coastal Plain League) have unveiled a new branding plan for 2014. “Since purchasing the team in December, our organization has been committed to rebranding every aspect of the Wilmington Sharks baseball experience,” said Peter Freund, owner of the Sharks. “The new identity is symbolic of our commitment […]

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Lake Monsters unveil new logo, branding

The Vermont Lake Monsters (short season A; NY-Penn League) unveiled a new team logo and identity featuring the team’s mascot, CHAMP, as the team begins their 21st season of Minor League Baseball. After using logos with the variation of a gray “Champ” floating through the letter V during the franchise’s first years as the Vermont […]

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Why the Chihuahuas name works: It’s fun!

The PCL’s franchise in El Paso, formerly Tucson, revealed its nickname last week, immediately provoking reactions to the El Paso Chihuahuas branding. If you heard the news, it’s likely you had an immediate opinion as well; Jesse Goldberg-Strassler shares his. Your thoughts? The national reaction — the loudly shouting, negative, incredulous folks who could not […]

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