There were some strong reactions with the announcement of the Jacksonville Jumbo Shrimp rebranding and today’s unveiling of the Binghamton Rumble Ponies—but in the end, the real issue in both instances is how to handle change in a tradition-bound industry. (more…)
Tag Archives | branding
Great Lakes Loons unveil new looks for 2016
We have another new look for 2016, as the Great Lakes Loons (Low A; Midwest League) unveiled updated logos, wordmarks and jerseys for the upcoming season — the first refresh since the team moved to the Dow Diamond in 2007. (more…)
New logos, branding for Norfolk Tides
Another offseason makeover, as the Norfolk Tides (Class AAA; International League) unveiled new logos, branding, uniforms, colors, caps and more for the 2016 season. (more…)
Logomania in the offseason
The Midwest League’s Kane County Cougars remade their look for their 26th season. The new logo features evening-shadowed evergreen trees of the western Chicago suburb behind a menacing anthropomorphic cougar, and the team nickname written in in a furry white cursive in the foreground, all of it framed by a park ranger’s badge. (more…)
New look for Southern League in 2016
We have a new logo for the Double-A Southern League for the 2016 season, as the circuit teams up with designer Todd Radom for the first changes to the league’s look in 21 years. (more…)
Pickles unveil logos, colors and Dillon
Some branding news: We have a logo, colors and look for the startup Portland Pickles (summer collegiate; Great West League), complete with a mascot, Dillon. (more…)
Hartford Yard Goats unveil logos, colors
We have a logo and color scheme for the Hartford Yard Goats (Class AA; Eastern League), as the team unveils a goat-themed logo utilizing the color scheme of the late, lamented Hartford Whalers. (more…)
Braves spring training branding MIA
There’s no event like a Disney event, and a recent Atlanta Braves spring-training game at Champion Stadium had all the hallmarks of a big Disney event: Crammed parking lot, crowded walkways, lot of folks buying food and drink in the concourses. Only one thing was missing: any semblance of Braves branding. (more…)
Corvallis Knights unveil new logos, colors
We have a new logo and colors for the Corvallis Knights (summer collegiate; West Coast League), as the team marks its “Golden Era” after 25 years of play. (more…)
South Bend Cubs unveil logo, branding
We have the new logo and secondary marks for the South Bend Cubs (Low Class A; Midwest League), as the team preps for a new season as a Chicago Cubs affiliate. UPDATED! (more…)
New for 2015: Biloxi Shuckers
We have a name for the relocating Huntsville Stars (Class AA; Southern League) playing out of MGM Park in 2015: the Biloxi Shuckers. (more…)
San Antonio Missions unveil new logos, branding
We have a new look for the San Antonio Missions (Class AA; Texas League), as the team unveiled new logos, mascot and uniforms at an event today at the Alamo. (more…)
2014 Logo/Branding of the Year: Akron RubberDucks
It was an edgy approach to a new team identity, but the unveiling of new Akron RubberDucks (Class AA; Eastern League) logos and marks certainly led to a successful 2014 for the team — making them our choice for Best Logo/Branding in our annual awards. (more…)