We have a logo and color scheme for the Hartford Yard Goats (Class AA; Eastern League), as the team unveils a goat-themed logo utilizing the color scheme of the late, lamented Hartford Whalers.
The goat was no surprised, and there is a tie to the railroad background of the Yard Goats name as well: the font is designed to be reminiscent of the old New Haven-Hartford-New York Railroad Company train line logo. Also, the use of the Whalers colors (royal blue and Kelly green) is no accident: there’s still a ton of fondness around the Hartford area for the former WHA/NHL team.
“This is an extremely exciting day for our franchise as we unveil our new identity,” Yard Goats general manager Tim Restall said. “Yard Goats Baseball is all about family entertainment and having fun at Dunkin’ Donuts Park and we feel that this logo represents just that.”
The team name was selected after more than 35,000 votes suggested almost 6,000 unique names in a month-long, name-the-team contest. The team is set to begin play next season in a new downtown ballpark.
The Yard Goats look was created by Brandiose, a marketing firm based in San Diego, CA.
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