We have a name for the new Hartford Yard Goats (Class AA; Eastern League) ballpark opening in 2016: Dunkin’ Donuts Park.
The Yard Goats, of course, are relocating from just down the road in New Britain and playing out the season as the New Britain Rock Cats. The new downtown ballpark is set to open next April.
“We are pleased to announce our exclusive naming rights for America’s next great ballpark and future home of the Hartford Yard Goats,” said Team Owner Josh Solomon. “Dunkin’ Donuts is a world-class brand that is loved by all and I can’t think of a better partner to have made a commitment to the city of Hartford, the Yard Goats Baseball Club and the great fans of the region.”
The plans for Dunkin’ Donuts Park will include: prominent Signage at the main entrance of the ballpark; a large, custom and unique sign display atop the gigantic video board that is interactive with game events; and Dunkin’ Donuts logo mowed into the outfield grass. Additionally, Dunkin’ Donuts will be the exclusive coffee provider for the Hartford Yard Goats.
“Baseball is America’s favorite pastime, and Dunkin’ Donuts is America’s favorite coffee, so bringing the two together in Hartford was a natural fit for us,” said Molly Loh, Dunkin’ Donuts Field Marketing Manager for Connecticut. “We are excited for the future of Dunkin’ Donuts Park and looking forward to a great partnership with the Hartford Yard Goats and the City of Hartford, while we bring family fun to baseball fans in Connecticut.”
Additionally, as part of a commitment to the local community, Dunkin’ Donuts will sponsor a special branded seating section at the Park called the “Dunkin’ Dugout.” Thirty (30) tickets for every Hartford Yard Goats home game will be designated for Dunkin’ Donuts and the Yard Goats to distribute to local community groups.
“We applaud the Yard Goats for hitting it out of the park by attracting such a high caliber national sponsor to Hartford,” said Mayor Pedro E. Segarra. “The partnership with Dunkin’ Donuts will benefit the team, the ballpark, and most importantly, the Hartford community. This commitment speaks to the strength of Hartford’s revitalization, and the stadium will be an anchor for economic development for many years to come.”