With a new ballpark on the way for 2015, the Nashville Sounds (Class AAA; Pacific Coast League) unveiled a new logo for next season, drawing on the team’s presence in the Music City.
The new logo is deceptively simple: a stylized “N” drawn from a f-hole on a guitar in front of a guitar pick. As designed by Brandiose, the new logo features Broadway Burnt Orange, Sunburst Tan, Neon Orange, and Cash Black as the club’s new official colors. In a typical Brandiose branding scheme, the Sounds are the first professional sports team to use Neon Orange in its color scheme.
“With this new logo scheme, we wanted to capture the vibrant nature of the city, of downtown Nashville. There is nothing more striking than burnt orange — you see it everywhere in this town,” said Sounds assistant general manager Brandon Yerger, who headed the Sounds’ rebranding process, via press release
“The Nashville Sounds name has always reflected what this city is all about — musical sounds. With our new look, we want to really celebrate ‘this is Music City.’ We have incorporated a number of fun new elements, which you’ll see as we unveil more in the future.”
To say that the Sounds is a franchise is an understatement. For the past decade two ownership groups have sought a replacement to Greer Stadium, perhaps the worst facility in Triple-A baseball. The current Frank Ward ownership group succeeded in a new ballpark — First Tennessee Park, currently under construction in the suddenly trendy Sulphur Dell area — and are making over a sleepy franchise into a team that should be a hot draw in 2015. Nashville is hot; the Sounds have a good chance of seizing on the city’s energy.
“Baseball is returning to Sulphur Dell and we’re thrilled to be a part of the next era of Sounds baseball,” said Brandiose’s Casey White. “The new look celebrates the icons and colors synonymous with Music City.”
The Sounds will unveil the entirety of their new logo scheme as well as their new uniforms, which include a pair of unique alternate options, at an exclusive season ticket holder event in November. And there might be further branding changes, including a shift from Ozzie the cougar to some sort of hot chicken. For those unaware of Nashville hot chicken: there’s nothing like it. Just ask the folks lining up for hot chicken at Prince’s or Hattie B’s.