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Tennessee Smokies unveil new logos, branding

Tennessee Smokies

We have a new look for the Tennessee Smokies (Class AA: Southern League) that brings the team’s branding and colors closer to those of parent team Chicago Cubs.

The new primary team logo, shown above, is a blue bear resting a bat on his back shoulder, with Great Smoky Mountains National Park represented with trees and mountains, along with a red background and “Tennessee Smokies” written underneath the bear. Additional logos include a rebranding of the script “TS Logo,” “State S Logo” and “State Circle Logo” as well as the introduction of a “Bear Head Logo” that will be worn on the team’s uniforms and road hats, along with new word marks.

Several other alternate logos with use of the blue bear include the “Batting Bear Logo,” “Bear With Bats Logo” and the “Four Seam Logo” of a bear claw holding a baseball with a four-seam fastball pitching grip. The “Bear With Bats Logo” features the Smokies’ blue bear holding a pair of bats, and incorporating the three stars from the Tennessee state flag on the bear’s chest.


(Click on the image for a larger version.)

“We are very excited with these changes as we enhance our brand,” said Smokies Vice President and COO Chris Allen. “We have maintained the elements of our local community from our previous logos, including the Great Smoky Mountains, while creating a sharp, updated look to the franchise.”

The team’s primary colors, along with the lettering and numbers have also been changed to reflect the Smokies’ parent club, the Chicago Cubs, with Royal Blue, Light Blue, Red, and Tan as the team’s new colors. The Smokies have been the Double-A affiliate of the Cubs since the beginning of the 2007 season, with the two teams announcing a four-year extension earlier during the 2014 campaign. Under that current deal, the two clubs will be aligned through 2018.

“Matching our color scheme with the Chicago Cubs further reflects the great partnership we have enjoyed with them since our affiliation with them began in 2007,” stated Smokies General Manager Brian Cox. “It’s an iconic brand, and we expect to continue our relationship with them for many years.”

Tennessee Smokies uniforms

The home white and road gray uniforms remain largely unchanged, minus the updated logos, while the alternate uniform has been tweaked. That uniform features a light blue color with the “Bear Head Logo” in front of a red circle on the left chest. In addition, the road cap will feature the blue “Bear Head Logo” on red stitching.

The logos were designed by Studio Simon out of Indianapolis, Indiana, who has previously designed logos for 75 major league, affiliated and independent minor league and collegiate summer league clubs, in addition to official marks for two Super Bowls and two NFL Pro Bowls. Merchandise with the new colors and logos is now available and can be purchased at the Smokies Clubhouse Shop during normal business hours at Smokies Stadium in Kodak, as well as online at

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