Professional Sports Catering (PSC) has introduced eight new proprietary branded food stands in minor-league ballparks across the United States.
“PSC and our partners have taken a huge step with the introduction of these branded concepts,” said Tom Dickson, CEO of PSC. “We believe these brands are fundamentally a better way to buy food in a ballpark. Fans don’t want to settle for generic food when they go out to a restaurant, so why would they want to when they are at a baseball game?”
These proprietary brands mark a breakthrough in the way food is marketed in sports venues. PSC’s eight new branded concepts range from specialty hot dog stands to Philly Cheesesteaks to gourmet burgers, and are exclusively available to PSC clients.
“The improvements to our concessions operation have instantly made a difference in the fan experience,” said Michael Byrnes, President/GM of the Oklahoma City RedHawks (Class AAA; Pacific Coast League). “Each concession stand has a unique brand that assists the fan in understanding what is being served from that location.”
Mike Melega, GM of the Tulsa Drillers (Class AA; Texas League), agreed when speaking about the new options in ONEOK Field. “We are thrilled to have added both the Franx and Sweet concepts to ONEOK Field in 2012,” he said. “Through our initial homestand, Franx has been an immediate success. The idea of gourmet hot dogs at the ballpark is a natural and the flexibility of the menu, adding new items each homestand, is already very popular with our fans. The custom pretzels buns are a hit!”
Melega also added high praise about the new dessert area Sweet. “The whole ‘make-it-yourself’ yogurt concept has absolutely taken over the Tulsa market and the addition of Sweet to the ONEOK Field concessions lineup makes the Drillers look like we are opening a franchise in our own ballpark.”
Professional Sports Catering, LLC is the only full-service food & beverage company that focuses exclusively on Minor League Baseball. Tom Dickson and his partner, Sherrie Myers launched the company in 2005 to serve the needs of minor league baseball teams across the country. The PSC business model focuses on high quality, fresh, cooked-before-your-eyes food and an almost obsessive level of customer service and partnership with its clients. In 2011, PSC announced a joint venture partnership with Mandalay Baseball Properties, who have become active partners in the strategic growth of the company.
Share your news with the baseball community. Send it to us at firstname.lastname@example.org.
Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.