The St. Paul Saints (independent; American Association) have made several personnel moves in their front office, including a promotion and five new hirings.
The Saints have promoted Zane Heinselman to Director of Sales and hired five new employees: Ticket Office Coordinator, Aaron Boetger, Marketing and Creative Service Manager, Rob Thompson, Clubhouse Manager, JP LaBelle, Social Media Coordinator, Jessy Exline, and Account Executive, Ticket Sales and Corporate Partnership, Will Harris.
As Director of Sales, Heinselman will oversee the training, mentoring, and guidance of the Saints sales staff while being responsible for his own significant group ticket and corporate partnership sales budget. He will continue to be an important contributor to the overall operation while taking an increased role in the strategic planning process. He began with the Saints in 2014 as an intern and was hired prior to the 2015 season as a Ticket Sales Account Executive. He quickly became one of the leading group sales associates and received a promotion to Corporate Sales Manager in 2016. Heinselman graduated from St. John’s with a degree in Global Business Leadership in 2015 and played soccer all four years.
Boettger takes over as Ticket Office Coordinator and will oversee all aspects of the Saints ticket office operation. While being the primary service contact for season ticket holders and those purchasing single-game tickets, Boettger will also play a significant role in the Saints’ relationship with their ticketing partner, Glitnir Ticketing. Prior to joining the Saints, Boettger was working with Kroenke Sports and Entertainment where he was in Creative Service Project Management, handling all the digital and creative for the Outdoor Sportsmen Group brands. He was with Kroenke Sports and Entertainment from 2016-18. Boettger graduated from the University of Dubuque, where he also played baseball, in 2016 with a degree in Sports Marketing and Management.
As Creative Services and Marketing Manager, Thompson will oversee all design projects related to marketing, advertising and brand development. Prior to joining the Saints Thompson worked for Allegra & Image 360 where he was a graphic designer with a concentration on designing large format and signage. He spent four years with Allegra & Image 360 from 2015-19. Prior to that, he began his design work with Fast Signs from 2007-15. Thompson is a 2009 graduate of Brown College with a degree in Visual Communications.
LaBelle will oversee the Saints clubhouse operation, while managing a staff that takes care of the visitor’s clubhouse and umpires locker room, working closely with Athletic Trainer Jason Ellenbecker, manager George Tsamis, and his coaching staff. LaBelle graduated from Missouri State University in 2018 with a degree in Sports Administration.
Exline will help implement the Saints social media strategy along with taking an active role in analytical marketing on all platforms. Exline is a December, 2018 graduate of Indiana University at the Management School of Public & Environmental Affairs. While there she worked for Indiana University in the University Marketing Department.
Harris joins the Saints upon his May graduation from St. John’s University and will focus on selling group tickets and experiences along with helping implement corporate and group activation. He joins the organization after spending the 2018 summer as a Corporate Sales Intern.