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Personnel News: Everett, Frisco

Everett AquaSoxWe have personnel news to report from the Everett AquaSox (Short Season A; Northwest League) and the Frisco RoughRiders (Class AA; Texas League). 

In Everett, the AquaSox have announced the additions of Marco Rodriguez, Sasha Siks and Ashlea LaPlant.

Rodriguez enters his first season as an Account Executive with the AquaSox after completing an internship with the Hillsboro Hops. Marco graduated from Washington State University with a BA in Sport Management.

Siks joins the AquaSox as an Account Executive after spending the past two seasons working with the Seattle Mariners in their Event Security department. Sasha was a 2015 graduate of Washington State University where he earned a BA in Sport Management and a minor in Business Administration.

LaPlant enters her first season as the Director of Community Relations & Merchandise. Ashlea spent the last four years as a program director and coach at Seattle Gymnastics Academy. Prior to her arrival to the PNW, Ashlea interned with the Omaha Storm Chasers (Class AAA; Pacific Coast League) and Toledo Mud Hens (Class AAA; International League).

In Frisco, the RoughRiders have named Bernadette “Bernie” Miller Chief Financial Officer and Tim Arseneau Vice President, Ballpark Operations.

Miller spent the last four years as Chief Financial Officer of the Lakewood BlueClaws (Low A; Sally League). Prior to her most recent role, she was the Director of Finance for the Erie SeaWolves (Class AA; Eastern League) for 13 years. Miller graduated from Baker College with both a BA in Accounting and HRM, and a Master’s Degree in Business Administration. As CFO, she will be responsible for the team’s financial planning and analysis, accounting functions, budgeting and reporting.

Arseneau, a 21-year veteran of Minor League Baseball industry, spent the last three years with the Lake Elsinore Storm (High A; California League). With the Storm, he served as Assistant General Manager, managing Golden State Concession & Catering, the team’s food and beverage company, and Diamond Stadium Operations, the club’s management group. With the Riders, he will oversee all ballpark repairs, maintenance and construction, schedule and execute venue utilization and manage the team’s third-party food and beverage partnership and other vendor relationships.

The RoughRiders also announced the promotions of Matt Ratliff to Vice President, Marketing & Communications, Regina Lyn Pierce to Assistant Vice President, Entertainment, Kathryne Buckley to Assistant Vice President, Partner & Event Services, and David Kosydar to Director, Partner Services.

“We’re thrilled to be able to attract talented, baseball-industry veterans like Bernie and Tim to fill critically-important positions and to raise the level of experience and strategic vision on our front office team,” said Jason Dambach, RoughRiders’ Executive Vice President & General Manager. “We’re also pleased to promote Matt, Gina, Kathryne and David to elevated roles on our staff. Each has grown quickly in their respective departments and will continue to be vital contributors to the team’s success now and into the future.”

Ratliff has served the franchise in multiple capacities for more than a decade, overseeing all of the club’s marketing, promotional and social media initiatives, implementing ongoing strategies that have continually increased brand presence and organizational sales. In his expanded role, he will now lead the team’s communications and community development departments.

Pierce initially joined the RoughRiders as an on-field entertainment host in 2008. She spent four years as an emcee before becoming the club’s Director of Game Entertainment in 2013. As Assistant Vice President, Entertainment, Pierce will continue to focus on the overall fan experience at Dr Pepper Ballpark, lead the club’s entertainment staff, technical crew and promotions team, and produce all game day promotional and entertainment elements.

Buckley has been sharing her passion for sports and events with the RoughRiders since 2014. In her new role as Assistant VP, Partner & Event Services, she will continue to work with new and current corporate partners to execute sponsorship elements and special events, while also taking a leading role in the planning of all RoughRiders’ non-game day events at Dr Pepper Ballpark.

Kosydar has spent the last eight years servicing fulfillment of partner accounts in the sponsorship department. Moving forward as Director, Partner Services, he will facilitate promotional campaigns for corporate partners in both the ballpark and the community as well as oversee the inventory and consumption of the team’s sponsorship CRM database.

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