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New from Erie SeaWolves: Fauxback Friday

Fauxback Friday Jersey

An interesting weekly promotion has been unveiled by the Erie SeaWolves (Class AA; Eastern League), as the team will celebrate Fauxback Friday in 2017. The promotion will include a 1970’s-inspired specialty jersey that is worn on every Friday home game. 

The franchise did not come into existence 1995, when it was established in the New York-Penn League, so this is not a replica of a past SeaWolves’ jersey. However, the club is taking and original spin in this promotion, which will include several elements that complement the uniform.

Additionally, scoreboard graphics and in-game promotions will feature a throwback flavor during Friday home games.

The SeaWolves will celebrate their first Fauxback Friday on Friday, April 7 with a special ‘70s Night. For the April 7 game only, select drink prices will be rolled back to the ‘70s including 75-cent specials on Budweiser, Bud Light and Pepsi fountain drinks at UPMC Park concession stands.

On Friday, August 11, the first 1,000 fans ages 15 and older will receive a Fauxback Friday replica jersey. The team will also sell merchandise featuring fauxback branding throughout the season.

The SeaWolves’ Fauxback Friday jerseys were designed by Studio Simon of Louisville, Kentucky.  Studio Simon, a leader in sports brand identity development, has worked with over 100 professional, college, and amateur sports teams.  Studio Simon has developed branding for two Super Bowls (XXXVI and XXXVII), two NFL Pro Bowls, 12 Baseball Winter Meetings, and 12 consecutive Minor League Baseball Opening Days.

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