You know what we mean by the modern design found with most All-Star logos these days: a traditional looking circle or shield in the background, with the name and sponsor of the event highlighted in the foreground. The Saints and Minneapolis-based IMAGEHAUS took a different tack with the design; one that related to the look and feel of CHS Field while incorporating some St. Paul-specific imagery.
“It’s an absolute honor to host this season’s American Association All Star game,” said Saints Executive Vice President/General Manager Derek Sharrer. “We’re thrilled to have the opportunity entertain executives, players and fans from around the country in vibrant Lowertown St. Paul, while showcasing the league’s best talent in front of our fans here at beautiful CHS Field.”
The team’s description of the logo:
At first glance the logo looks similar to the Saints 50’ X 30’ video board, featuring the CHS Field logo at the top and the boxed, rectangular shape below. On closer examination, however, the “video board” shape highlights the ballpark and the city in various ways. The actual shape of the logo represents that of CHS Field’s architecture with its open and angular features. Next, the three colors: grey, yellow and black, represent the three colors predominately used at CHS Field. The grey represents the three different colors of grey used for the seats in the main seating bowl of the ballpark. The yellow represents the recognizable sprinkling of yellow seats throughout the main seating bowl along with the yellow hue of the unique cedar soffit found above the main concourse and on the ceiling of the ballpark’s Club and Suite level. The black in the logo represents the blackened steel façade found throughout CHS Field which connects the ballpark’s design to the many historic buildings in neighboring Lowertown, St. Paul.
Inside of the logo are two iconic artist renderings. In the top right of the logo is the Saint Paul skyline complete with the Capitol Building and the Cathedral of Saint Paul, a civic landmark and the mother church of the Roman Catholic Archdiocese of Paul and Minneapolis. In the second row on the left side is a pig with the letters “STP” making up most of the body. The pig represents the fact that the City of Saint Paul was known as Pig’s Eye Landing until 1841 and that the Saints have a featured four-legged pig as a mascot that delivers baseballs to the umpire.
It will be a packed set of festivities at CHS Field. Chevrolet is sponsoring the home-run derby on August 1 and as part of their partnership youth baseball players from around the Twin Cities will shag in the outfield during the home run derby All-Star Monday will include a celebrity softball game, the Chevrolet Home Run Derby and a musical entertainment to be announced at a later date.
All-Star Monday, August 1, will begin with the Celebrity Softball Game at 6:30 p.m., followed by the Chevrolet Home Run Derby and the musical entertainment will close out the evening. The CHS All-Star Game will start at 7:05 p.m. on Tuesday, August 2.