This is why you hold a name-the-team contest: the new Biloxi Southern League team is receiving a huge response, and folks need to make an appointment to buy season tickets because of the demand.
As you’ll recall, last week the team announced the six finalists: Beacon, Black Jacks, Mullets, Schooners, Shrimpers and Shuckers. (Full explanations of each team name can be found here.) All are tied to the area in some way, and all are very marketable.
Of course, when you open the process to the public, you get everyone’s opinions, good and bad. Incomong GM Buck Rogers has been fielding the inquiries and comments. Basically, the team name comes down to marketability and trademarking: it needs to be a unique name that can move merchandise. And while some of the names seem a little extreme, let’s not forget the best-selling merchandise comes from teams with some pretty unique monikers. From the Biloxi Sun-Herald:
Through Sound Off in the Sun Herald, some people said they are unhappy with the choices and others were surprised Gov. Phil Bryant’s favored Biloxi Blues isn’t among the finalists.
“That’s the logical choice,” Rogers said. But with a movie, Hollywood play and the St. Louis Hockey team already using the Blues, he said, “you’re going to have some legal issues.”
One man told Rogers the Biloxi Brewers was the natural choice, given the team is an affiliate of the Milwaukee Brewers. He said, “Why would we name a team of the Gulf Coast after the industry of another city?” The Shrimpers and Shuckers would be more appropriate for Biloxi, he said.
Rogers also reports season-ticket demand is so high the team is scheduling appointments so buyers won’t need to wait in line. Nice.
RELATED STORIES: Name-the-team finalists unveiled for Biloxi team; Biloxi scraps ballpark construction plan; seeks new project manager; Name-the-team contest underway in Biloxi; Rogers named GM; Field naming rights in Biloxi up for bid; Biloxi to issue bonds for new ballpark; Biloxi ballpark groundbreaking set for Thursday; New Biloxi ballpark draws interest from developers; It’s official: Huntsville Stars sold, expected to move to Biloxi in 2015; Biloxi sets up ballpark spending, contingent on team purchase; Biloxi approves new-ballpark financing funding; team set to play in 2015; Young: New ballpark will spark downtown Biloxi growth; Consultant: Biloxi ballpark site would be a winner; Biloxi: Let’s slow down new-ballpark plan; New Biloxi ballpark could slip to 2015; Biloxi petition drive falls short; council to study bond rates; Proposed Biloxi ballpark draws opposition; rally set for today; Biloxi group wants referendum on new ballpark; Bennett, Young, Bryant unveil plans for new Biloxi ballpark; Bennett: We can open Biloxi ballpark in 2014; Biloxi commits to borrowing $21 million for new ballpark; Another run at affiliated ball in Biloxi; Talk about Biloxi ballpark emerges again
Share your news with the baseball community. Send it to us at email@example.com.
Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.
Join Ballpark Digest on Facebook and on Twitter!
Follow Ballpark Digest on Google + and add us to your circles!