Minor League Baseball has announced a partnership with Baseball Youth, an arrangement that takes effect for the 2018 season. Baseball Youth is the nation’s largest youth baseball network, and was founded in 2005 with the goal of providing media coverage and additional opportunities to the youth baseball market.
Baseball Youth features articles and player spotlights, Baseball Youth – The Nation’s Baseball Magazine for Kids, Baseball Youth TV, and social media platforms that provide compelling content detailing the youth travel ball community. The company also hosts events including the Baseball Youth National Championships, and individual player opportunities such as the Baseball Youth All-American Games, Baseball Youth Elite, Baseball Youth Future Games and Baseball Youth National Tryouts.
“Baseball Youth, and its comprehensive access and connections with elite baseball players and their families across the country, will be a great partner as MiLB continues to engage, connect and attract new fans to our 160 teams,” said Kurt Hunzeker, Minor League Baseball’s Vice President of Marketing Strategy and Research. “Some of the players who play in Baseball Youth-produced showcase events and subscribe to Baseball Youth’s impressive media portfolio will one day play in MiLB ballparks, so building stronger, long-lasting relationships now with these influential, next-level players, their coaches, friends and family aligns perfectly with MiLB’s long-term strategy and continued leadership role growing the game of baseball.”
Through its various publications and media platforms, Baseball Youth will highlight MiLB’s unique brands and on-field uniforms, including the new “Copa de la Diversión” (“Fun Cup”) season-long event series this season, as well as family-fun ballpark experiences, delicious concession items, and entertainment unique to MiLB that resonates with the next-generation consumer.
“Minor League Baseball and its organizations are such a key part of the fabric of baseball around the nation and together we can provide youth fans and players enhanced content to drive interest in the game,” said Scott Hacker, Baseball Youth’s Founder. “As we continue to build the Baseball Youth brand, we’re ecstatic to partner with another baseball leader who believes in a family-first approach to the sport.”
The partnership will also provide an opportunity to amplify the youth development initiatives and kids’ clubs already in place throughout Minor League Baseball’s 160 markets, by providing access to Baseball Youth’s industry-leading content and community.