We have a name, logo and branding for the relocating Brevard County Manatees (High A; Florida State League), set to play in 2017 in Osceola County Stadium: the Florida Fire Frogs.
“We’re excited to unveil the team’s new name, which we feel represents the geographic diversity of our fan base, has a hometown feel and speaks to the fun, vibrant experience our fans will enjoy at games,” said Team President Joe Harrington. “We’re working on creating a fun and entertaining promotional schedule for our inaugural season at Osceola County Stadium next year, and we continue to be overwhelmed by the positive response from the community and our fans.”
A glowing red frog, ablaze with flames, is the centerpiece of the team’s new identity, surrounded with traditional lettering to make up the team’s primary mark. The team’s colors are fire red, navel orange, and golden sun.
The team’s branding features a family of alt logos based on a family of fire frogs, including a Mom frog (to the left) and a Kid frog (to the right). Also among the alt logos: the horned “Bull Frog,” a fun nod to the community’s rodeo heritage, shown at the bottom of this story.