With tradition and modern tastes in mind, the Durham Bulls (Class AAA; International League) have released Bull City Blues, a bold alternate uniform.
When it comes to branding, having a logo that can be best described as iconic within Minor League Baseball circles gives the Bulls a certain edge. The team has always been diligent about working that image into their uniform schemes, and the Bull City Blue uniforms is the latest example.
Starting in mid-May, the Bull City Blues will be worn on every Saturday home game at Durham Bulls Athletic Park. Though they catch the eye with their striking visual presentation, the uniforms also contain a few layers symbolism.
Bull City Blues combine navy blue and orange, both of which are employed as a nod to Durham. The orange is meant to signify the progress and future of Durham, while the blue pays an homage to the city’s blue collar roots. In addition, the blue is a nod to the Bulls’ parent club, the Tampa Bay Rays. The Rays logo is also featured on a sleeve patch.
To enhance the modern aspect of Bull City Blues, the Bulls have kept their logo on the hat, but with one twist. For the first time ever, the image on the cap crown has been made in 3D, as all previous on-field hats were flat-stitched.
Those who want a piece of the uniforms before they’re featured in a game can purchase a hat now, as the Bulls added them to their team store as part of yesterday’s announcement.