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Cubs unveil Wintrust partnership, new Wrigley rendering

New Wrigley Field scoreboard

The Chicago Cubs announced a big sponsorship deal with Wintrust Financial Corp., which will extend Wintrust branding through Wrigley Field and Mesa’s Cubs Park.

Starting with the installation of the Wintrust sign on top of the left-field video board for the 2015 season, the Legacy Partnership will expand over time and will include:

  • Primary signage rights above the new left field videoboard).
  • Exclusive ATM provider rights. Fans will be able to use Wintrust ATMs at multiple locations within Wrigley Field.
  • Logo placement on the team’s media backdrop.
  • Eventual naming rights of the ballpark’s Gate D on the corner of Addison and Sheffield avenues. Gate D will be named “The Wintrust Gate” once its renovation is complete.
  • Rotational signage behind home plate.
  • A videoboard feature between innings at every Chicago Cubs home game.
  • A presenting sponsorship of a game each season, including a special promotional giveaway item for fans.
  • A presence at the team’s Spring Training home, Cubs Park, in Mesa, Arizona, with signage in the outfield and behind home plate, promotional space at the ballpark and a promotional date each season.
  • A retail lease in the future entertainment plaza and hotel development adjacent to Wrigley Field, through a separate agreement with the Ricketts family’s Hickory Street Capital LLC.

“It was important for us to find a strong local player for our Financial Legacy Partner,” said Cubs Chairman Tom Ricketts. “This Legacy Partnership pairs these two Chicago institutions for years to come, and we know our fans will support Wintrust’s role as a critical partner in helping the team achieve its goals of winning a World Series, saving Wrigley Field and being a good neighbor. Wintrust is a perfect fit for us.”

“This is more than a sports sponsorship,” observed Ed Wehmer, Wintrust CEO and Founder. “This is two Chicago institutions partnering to meet two lofty goals – one to win the World Series for the first time in more than a century, and the other to become Chicago’s Bank in an increasingly fragmented and competitive market. You can see a lot of parallels in our two organizations.”

Wintrust will also be a Hall of Fame sponsor of Cubs Charities’ primary fundraising event, the Bricks and Ivy Ball. Wintrust will also be an associate partner of the team’s annual Cubs Convention and work with the Cubs and Cubs Charities on other community initiatives throughout the season.

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