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Whitecaps extend naming-rights deal, will renovate ballpark

The home of the West Michigan Whitecaps (Low Class A; Midwest League) will continue to be called Fifth Third Ballpark after a 10-year naming-rights extension; meanwhile, the ballpark will receive a much-needed facelift. The agreement extends the original deal, which began in 1994 (as Old Kent Bank) when the ballpark opened and continued when Fifth […]

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New for 2012: Ashford University Field

The home of the Clinton LumberKings (Low Class A; Midwest League) will have a new name pending City Council approval, as Ashford University has purchased naming rights to the former Riverview Stadium and Alliant Energy Field through the end of the 2014 season. “We are very fortunate to have Ashford University as our naming-rights partner,” […]

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O.co Coliseum goes live tomorrow

The Oakland-Alameda County Coliseum will officially become O.co Coliseum tomorrow, as Overstock.com — purchaser of naming rights to the home of the Oakland Athletics — unveils a new corporate name and a logo just in time for a U2 concert. The Internet retailers purchased naming rights to the Coliseum in a six-year, $7.2 million naming-rights […]

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New for 2011: Provident Bank Park

As we noted this weekend, Provident Bank has committed to a 10-year naming-rights deal for a new Ramapo, N.Y. ballpark housing the Rockland Boulders (independent; Can-Am League): the new ballpark will be called Provident Bank Park. The bank will pay $2.75 million over 10 years, a figure lower than Ramapo officials had expected during initial […]

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It’s official: Overstock.com Coliseum

It’s official: The Oakland Athletics will call Overstock.com Coliseum home after the Oakland Alameda County Coliseum Authority approved a six-year, $7.2 million naming-rights deal at a Wednesday meeting. The home of the Oakland Athletics and the Oakland Raiders will have yet another name, joining Oakland-Alameda County Coliseum (1966-1998, 2008-2011), Network Associates Coliseum (1998–2004) and McAfee […]

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On deck: Overstock.com Coliseum

Oakland-Alameda County Coliseum could become Overstock.com Coliseum if the Oakland Alameda County Coliseum Authority approves a six-year naming-rights deal at a Wednesday meeting. As first reported in Sports Business Daily, the home of the Oakland Athletics and the Oakland Raiders would have yet another name, joining Oakland-Alameda County Coliseum (1966-1998, 2008-2011), Network Associates Coliseum (1998–2004) […]

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New for 2011: RedHawks Ballpark

With former corporate sponsor AT&T reevaluating its sports-marketing strategies, the home of the Oklahoma RedHawks (Class AAA; Pacific Coast League) will be known as RedHawks Ballpark — at least for now. The ballpark had gone by the AT&T Bricktown Ballpark name for several years. This will be the fifth name for the ballpark: it originally […]

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