As we noted this weekend, Provident Bank has committed to a 10-year naming-rights deal for a new Ramapo, N.Y. ballpark housing the Rockland Boulders (independent; Can-Am League): the new ballpark will be called Provident Bank Park.
The bank will pay $2.75 million over 10 years, a figure lower than Ramapo officials had expected during initial budget planning. Still, to sell naming rights in this economy is a pretty decent accomplishment. As part of the lease with the Boulders, half of the proceeds will go toward ballpark debt; the other half goes to the Boulders.
Besides the name over the door, Provident Bank will receive in-park signage, other branding opportunities and more.
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