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MiLB licensing sales up 12 percent in 2010

Minor League BaseballDespite the recession, last year was a good one for MiLB merchandise sales, as Minor League Baseball announced its national Licensing Program experienced a 12 percent increase in the sales of licensed merchandise last year over 2009.

The program, established in 1991, consists of the 160 clubs in the domestic-based leagues.

“Minor League Baseball is proud of the popularity that our clubs’ names, logos and merchandise have with our industry’s fans,” said MiLB Director of Licensing Sandie Hebert. “Our clubs and licensees work very hard in providing and creating merchandise that Minor League Baseball fans of all ages can enjoy.”

The MiLB national Licensing Program also released its annual report of the top 25 teams in licensed merchandise sales, ranked alphabetically. Rankings are based on wholesale sales reported from January 1 – December 31, 2010.

Here is the Top 25, listed alphabetically: Albuquerque Isotopes; Bowling Green Hot Rods; Carolina Mudcats; Charleston RiverDogs; Columbus Clippers; Corpus Christi Hooks; Durham Bulls; Fort Wayne TinCaps; Indianapolis Indians; Lake Elsinore Storm; Lakewood BlueClaws; Lansing Lugnuts; Lehigh Valley IronPigs; Midland RockHounds; Myrtle Beach Pelicans; Pawtucket Red Sox; Portland Sea Dogs; Reno Aces; Richmond Flying Squirrels; Rochester Red Wings; Round Rock Express; Sacramento River Cats; Toledo Mud Hens; Trenton Thunder; and Wisconsin Timber Rattlers.


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