Last season was a good one for Minor League Baseball’s national Licensing Program, which generated an estimated $54 million in sales of licensed merchandise in 2012 — the third-highest amount ever. The 2012 figure is a 3.3 percent increase over 2011 and ranks as the third highest yearly total since the program’s inception in 1991. […]
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MiLB licensing sales up 12 percent in 2010
Despite the recession, last year was a good one for MiLB merchandise sales, as Minor League Baseball announced its national Licensing Program experienced a 12 percent increase in the sales of licensed merchandise last year over 2009. The program, established in 1991, consists of the 160 clubs in the domestic-based leagues. “Minor League Baseball is […]