Though there are some loud voices speaking out against the new branding for the Reading Fightin Phils (Class AA; Eastern League), the brand is a success where it counts, setting sales records at the team store. According to the team: “Our merchandise sales since the announcement will be the highest two-day non-game day merchandise sales […]
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MiLB licensing sales up 12 percent in 2010
Despite the recession, last year was a good one for MiLB merchandise sales, as Minor League Baseball announced its national Licensing Program experienced a 12 percent increase in the sales of licensed merchandise last year over 2009. The program, established in 1991, consists of the 160 clubs in the domestic-based leagues. “Minor League Baseball is […]