Top Menu Coliseum goes live tomorrow ColiseumThe Oakland-Alameda County Coliseum will officially become Coliseum tomorrow, as — purchaser of naming rights to the home of the Oakland Athletics — unveils a new corporate name and a logo just in time for a U2 concert.

The Internet retailers purchased naming rights to the Coliseum in a six-year, $7.2 million naming-rights deal. The original plan was to name the facility Coliseum, but plans changed to coincide with a branding change for Overstock.

“Our customers associate ‘O’ with, which made the transition to seamless. As a Savings Engine, this is the next step in adding more visibility to our shortcut,” said Chairman and CEO Patrick Byrne. “Naming the facility Coliseum demonstrates our commitment to seeing through the execution of the new domain.”

RELATED STORIES: It’s official: Coliseum; On deck: Coliseum


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