The Gwinnett Braves are no more, as a rebranding effort has resulted in the team becoming the Gwinnett Stripers for 2018 and beyond. The new name and logos for the Class AAA International League franchise were unveiled on Friday.
Having had the Braves’ moniker since 1966–when it was the Richmond Braves–the Gwinnett club was seeking to signal a new era by overhauling to its identity. It revealed six finalists in a name-the-team contest back in July, but Stripers was not featured among a list of candidates that included the Big Mouths, Buttons, Gobblers, Hush Puppies, Lambchops, and Sweet Teas. In addition to a series of new logos, the Stripers have also unveiled a full slate of new uniforms.
With the combination of a new name, logo, uniform, and color scheme, the switch from Braves to Stripers certainly reflects that most dramatic overhaul during what has quickly become a busy Minor League Baseball offseason for branding changes. Just earlier this week, two teams–the Hudson Valley Renegades (Short Season A; NY-Penn League) and Augusta GreenJackets (Low A; Sally League)–unveiled new logos that they will use for 2018 and beyond.
The branding for the Gwinnett Stripers was designed by the San Diego-based Brandiose.