In advance of the 2018 season, the Augusta GreenJackets (Low A; South Atlantic League) have overhauled their look with a fresh set of new logos. The club is releasing its new logos ahead of April’s debut of SRP Park, its new ballpark in North Augusta, SC.
“We wanted the new look of the GreenJackets to reflect Riverside Village, SRP Park and the classical charm of Hammonds Ferry,” said Jeff Eiseman, GreenJackets President & Partner. “This new look, which will be prevalent throughout the park, will feel right at home with the design of the venue and represent the GreenJackets as we enter a new era of baseball in the CSRA”
In a homage to the region’s golf history, the scheme includes a vintage cap and a new Augusta A with GreenJacket “Auggie” wings. The team also unveiled their new custom team plaid pattern. The GreenJackets are the only professional baseball team with their own plaid pattern.
Grass Green, Dark Green, Augusta Gold, and Black make up the club’s new official colors. The GreenJackets are the first professional sports team to use this color combination.
The GreenJackets look was brought to life at Brandiose in San Diego.
“Working with the Brandiose team to create the new era of GreenJackets Baseball was a great experience,” said Tom Denlinger, GreenJackets Vice President. “Jason and Casey dug deep into the rich history of baseball and golf in the CSRA and allowed us to develop and create a new iconic brand for everyone to enjoy!”
“Augusta is one of baseball’s most legendary franchises,” said Brandiose’s Casey White. “We can’t wait to share all the exciting things fans are going to experience at SRP Park this season.”
The GreenJackets will unveil their new uniforms for the 2018 season at a later date.