Big day for the Schaumburg Boomers (independent; Frontier League): the team notched the first sellout in franchise history, drawing 7,578 to Boomers Stadium for the largest crowd in the ballpark’s history.
It’s the second year for the Boomers, who set up shop in Schaumburg after the less-than-graceful exit of the Schaumburg Flyers (independent; Northern League). Owner Pat Salvi and crew set out to reestablish pro baseball in the Chicago suburb, and today’s crowd is a vindication of a basic market strategy: affordable family entertainment with great concessions and fan service. The Boomers finished fourth in the 14-team Frontier League in attendance last season. This season, the team has risen to second place in Frontier League attendance, behind the Gateway Grizzlies.
“Today was a monumental crossing of another franchise milepost for the Schaumburg Boomers,” said Boomers President/General Manager Andy Viano. “This sellout is a testament to the way the second-to-none Boomers game experience is becoming a known commodity and starting to take hold with our growing fan base throughout the Northwest Suburbs. All of our great fans packing in to see another Boomers win and completely selling out the ballpark is something Boomers fans had better get used to, because our franchise is growing at an explosive rate and will do nothing but continue to grow in the many days, weeks, months and years to come.”
The success at the box office was echoed on the field, with a 4-1 Boomers win over the Frontier Greys for a club-record sixth straight win, moving the team to within a half game of first place.
Image courtesy of the Schaumburg Boomers.
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