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Lake Monsters unveil new logo, branding

The Vermont Lake Monsters (short season A; NY-Penn League) unveiled a new team logo and identity featuring the team’s mascot, CHAMP, as the team begins their 21st season of Minor League Baseball. After using logos with the variation of a gray “Champ” floating through the letter V during the franchise’s first years as the Vermont […]

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Why the Chihuahuas name works: It’s fun!

The PCL’s franchise in El Paso, formerly Tucson, revealed its nickname last week, immediately provoking reactions to the El Paso Chihuahuas branding. If you heard the news, it’s likely you had an immediate opinion as well; Jesse Goldberg-Strassler shares his. Your thoughts? The national reaction — the loudly shouting, negative, incredulous folks who could not […]

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Boise adopts new look for 2013

The Boise Hawks (short season A; Northwest League) unveiled updated uniforms for the 2013 season, adding a “scratch mark” to their existing colors and uniform designs. The team unveiled the new look today at a Boise event. New home uniforms. New road uniforms. New alternate uniforms. —- Share your news with the baseball community. Send […]

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Rockford Aviators unveil new logos

The newly rebranded Rockford Aviators (independent; Frontier League) unveiled their new logos for the 2013 season. The team’s colors remain navy, orange and Columbia blue. “We received a lot of great feedback last year when we added orange and Columbia blue to the already familiar navy and wanted to keep that look,” said team president […]

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Bisons unveil new uniforms for 2013

To celebrate the makeover of the team, the Buffalo Bisons (Class AAA; International League) unveiled new uniforms today — including a cool alt uniform that mirrors the look of parent Toronto Blue Jays. That alternate uniform is shown above. Here’s the standard home uniform: And here’s the road uniform: “We couldn’t be more anxious to […]

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Trois-Rivieres Aigles unveil branding, logos

The Trois-Rivières Aigles — the newest team in the independent Can-Am League— unveiled their logos and branding while also announcing the hiring of Pierre-Luc “Pete” Laforest as manager. The club’s logos were designed by Trois-Rivières-based design agency Agence Absolu. The designs, which include the team’s principal mark as well as secondary logos and wordmarks, incorporate the […]

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Astros to unveil new uniforms Nov. 2

Bring back the orange and blue! The Houston Astros will reveal the club’s new uniforms, logos, color scheme and mascot for the 2013 season on Friday, Nov. 2 at Minute Maid Park. On hand for the party, the Astros will bring in current players Jose Altuve, Lucas Harrell, Jordan Lyles and Justin Maxwell, and future players Carlos Correa, Jarred Cosart, Jon Singleton and George Springer for […]

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York Revolution unveil new logos, uniforms

The York Revolution (independent; Atlantic League) unveiled new logos and uniforms today, overhauling the team’s image after five years in business. “Our previous logo did not reflect the essence of York as a special and unique manufacturing town,” said Revolution President & General Manager Eric Menzer. This new one embraces that.  “We’ve also taken our […]

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The Year That Was: 2011

It was a quirky year in baseball: a season that saw limited franchise activity, reflecting the general economic malaise in the United States. Looking back, here are the most popular stories posted on Ballpark Digest in the past year, as measured by page views. 20: It’s Truck Day!The traditional beginning to the reason happens when […]

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