No one wants to feel like they’re just one small voice in a very large crowd, so MLB teams are turning to personalization technology to enhance the fan experience, both in terms of addressing current concerns and anticipating future needs. (more…)

No one wants to feel like they’re just one small voice in a very large crowd, so MLB teams are turning to personalization technology to enhance the fan experience, both in terms of addressing current concerns and anticipating future needs. (more…)
This isn’t new today, but worth noting: Hawk-Eye Innovations announced the implementation of its optical-tracking and vision-processing system across all MLB ballparks and training facilities. (more…)
When the 2020 MLB season was shut down in mid-March, training went from a group activity to an individual quest. Here’s one story about how sports tech has helped an MLB aspirant prep for upcoming play. (more…)
Does your merchandise shop need a bit of an upgrade, a general improvement, or just a complete overhaul? Stadium1 is here to help you with a dynamic solution for your team store and mobile store locations. (more…)
The future of MLB game broadcasts is still being developed, as teams explore a variety of strategies to reach listeners and viewers while also monetizing a valuable asset. (more…)
Google Cloud is now Major League Baseball‘s Official Cloud and Cloud Data and Analytics partner, as MLB and Google announce a multiyear partnership with implications on Statcast and more. (more…)
The Tampa Bay Rays are doing away with paper tickets in 2020, with admission for all home games at Tropicana Field to be distributed via the MLB Ballpark mobile app. (more…)
One of the central areas of contention between MLB and MiLB in discussions of a new Professional Baseball Agreement has been facility upgrades—a topic that’s been confusing for all involved. (more…)
The San Francisco Giants will sport an unusual SplitKast broadcast format for the 2020 season, with color commentator Mike Krukow calling games from a NBC Sports Bay Area studio while Duane Kuiper presents play-by-play from the ballpark. (more…)
Major League Baseball and Sportradar have announced an expanded partnership, including a new virtual baseball in-play offering for licensed gaming operators in the US and across the world. (more…)
In a move designed to enhance fan engagement, the Sacramento River Cats (Class AAA; Pacific Coast League) have renewed and expanded their partnership with FanCompass. (more…)
Incorporate the latest cloud-based system, software and hardware using smart terminals on one robust platform. The next decade is sure to bring some major changes in the processing power of computer technology. (more…)
We end 2019 with a countdown of the 10 biggest stories of the year on Ballpark Digest, as chosen by editors and partially based on page views. Today, #6: Major League Baseball and the Atlantic League enter an agreement for the indy circuit to test potential rule changes. (more…)