The home of the Charlotte Knights (Class AAA; International League) has a new name: Truist Field, as the former BB&T Ballpark is rebranded after a bank acquisition saw BB&T Bank merge with SunTrust to form Truist Financial Corp.
The name change is not a surprise: the home of the Atlanta Braves, Truist Park, was renamed in a move announced in January. And it’s unlikely to be the last ballpark rebranding we’ll see, as ballparks in Winston-Salem and Williamsport still bear the BB&T name.
As part of the partnership, Truist has committed to a $75,000 donation to the “Knights Care 4 CLT” fund, which was set up by the Knights in April in an effort to help those affected by COVID-19. The fund was established to help healthcare workers, select local charities, as well as Knights’ employees (part-time, game-day, and full-time) who are in need. This donation is a part of Truist Cares*, an initiative to support basic needs, medical supplies and financial hardship relief efforts in response to COVID-19.
The full brand transition will take place in June with expected completion by the end of the summer. The new rebranding effort will include updating signage throughout the park, including the videoboard, field walls, indoor and outdoor signage, new street banners & highway signs, and staff apparel.
“BB&T has been a valued partner for us and the North Carolina community, we are thrilled to be a part of this new chapter in history with them as Truist. We look forward to creating new memories at Truist Field,” said Charlotte Knights Chief Operating Officer Dan Rajkowski.
“Together we are committed to creating an enjoyable and safe experience for our community. We are looking forward to opportunities in the future to bring our community together in the heart of Uptown Charlotte at Truist Field,” said Heath Campbell, president of Metrolina region for Truist.
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