A rebranding of the former SunTrust Park is moving forward, as the Atlanta Braves unveiled the brand-new Truist Park moniker on Tuesday.
In December, a merger between ballpark naming-rights partner SunTrust and BB&T was finalized, with the merged bank named Truist. SunTrust Park is now being renamed Truist Park, representing the continuation of the naming-rights partnership with the Braves that was first announced in 2014.
“As Truist, we stand for better, and that starts with how we approach our partnerships,” said Dontá Wilson, chief digital and client experience officer for Truist. “In working closely with the Braves, we look forward to creating meaningful change in the communities we serve – from cultivating connections in the Atlanta community to creating an engaging fan experience at Truist Park.”
Truist Park’s branding will transition to include the Truist logo and signature color of Truist Purple. Major branding will be in place in time for Opening Day of the 2020 season in March, and the full rebrand of the ballpark will be complete by Opening Day of the 2021 season.
“SunTrust has been a valued partner, and we look forward to beginning this next chapter with them as Truist,” said Derek Schiller, president and CEO of the Atlanta Braves. “We’re confident that players and fans alike will continue to enjoy and love Truist Park as the home of their Atlanta Braves.”
Fans can start to experience Truist Park’s new brand identity at the Braves’ annual Chop Fest Weekend on Friday, Jan. 24 and Saturday, Jan. 25.
“I am honored to announce that, over the next 10 years, Truist will refurbish one youth baseball field a year and name each after Hank Aaron, the Braves home run king,” Wilson said. “This is an incredible opportunity to partner with a Braves legend and make a difference in the lives of youth by creating spaces where kids can learn about teamwork, build friendships, and make memories to last a lifetime.”
Additionally, to help celebrate the name change, the Atlanta Braves and Truist are offering all kids (aged 14 and under) a free ticket to attend a Braves game. During the month of April (excluding Opening Day), kids can attend a Braves game at Truist Park for free, courtesy of Truist. Adults can sign up at The onUp Experience inside The Battery Atlanta beginning Monday, March 2 and redeem at the Braves ticket windows.
Renderings courtesy Atlanta Braves.