The Atlanta Braves held a groundbreaking this morning for a new Cobb County ballpark and announced the venue’s name: SunTrust Park.
The ballpark is the centerpiece of a simultaneously constructed multiuse community, including unique shops, restaurants, offices and residences.
“This is a once-in-a-generation opportunity to partner with a great organization that shares our values for winning and serving the community,” said SunTrust Chairman and CEO William H. Rogers, Jr. “This partnership provides SunTrust increased visibility on a regional and national level through a truly unique mixed-use development that will attract fans and visitors throughout the year. Importantly, it will help us reach more people as we fulfill our bank’s purpose of lighting the way to financial well-being.”
In honor of hometown hero Hank Aaron, Rogers announced a $100,000 contribution from the SunTrust Foundation to the Hank Aaron Chasing the Dream Foundation. The Chasing the Dream Foundation is dedicated to providing financial assistance to young people with limited opportunities so that they may develop their special talents and pursue their dreams.
“The new ballpark constitutes a new chapter in Atlanta Braves baseball, and we are excited that SunTrust has decided to build upon our decades-long relationship and embark on this journey with us,” said Atlanta Braves Chairman and CEO Terry McGuirk. “Both of our organizations have deep roots in Atlanta and loyal fans throughout the Southeast and across the nation. We couldn’t imagine a more perfect partner and look forward to seeing the first pitch at SunTrust Park in 2017.”
The 25-year agreement includes marquee signage for SunTrust as well as additional signage and promotional opportunities throughout the ballpark and adjacent mixed-use complex. Financial terms of the agreement were not disclosed.
RELATED STORIES: Braves ballpark foes debate legal action; New Braves ballpark funding approved by Cobb County; Braves: Risk for new ballpark is all ours; New Atlanta Braves ballpark renderings posted; Four bidders emerge on new Braves ballpark construction project; Georgia State: We want Turner Field as football stadium; Developer emerges for new Braves ballpark project; Alliance protests Braves ballpark public funding; Advertising exec: Keep MLB at Turner Field once Braves depart; Populous lands Atlanta Braves ballpark design deal; Designing a new Atlanta Braves ballpark: hitting the road; Braves may ask for state aid on new ballpark; Ted Turner: Preserve Turner Field as green space; New Braves ballpark hits resistance from school district, Tea Party; Could new Braves ballpark be derailed by lawsuit?; New Braves ballpark hits $1B with additional of entertainment district; Gone too soon, or good riddance? Thoughts in Turner Field’s future demolition; Braves to pay $372M toward new ballpark, Cobb County $300M; Turner Field to be torn down in 2017; Braves to leave Turner Field, will build new Cobb County ballpark
Share your news with the baseball community. Send it to us at email@example.com.
Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.
Join Ballpark Digest on Facebook and on Twitter!
Follow Ballpark Digest on Google + and add us to your circles!