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Oakland Coliseum Becoming RingCentral Coliseum

Oakland A's

The Oakland-Alameda County Coliseum is being renamed RingCentral Coliseum, following approval of a new naming-rights deal by the Oakland-Alameda County Coliseum Authority. 

A sale of naming rights to the venue had been expected, with details on the deal being revealed last month. The agreement calls for RingCentral–a Belmont-based cloud communications provider–to pay $1 million annually for three years, with an option for a fourth year.

The short-term nature of the agreement comes amidst some uncertainty over the Coliseum’s long-term future. The Oakland A’s continue to pursue a proposed new ballpark at Oakland’s waterfront Howard Terminal site, with hopes of opening the facility in 2023, though those plans are not final. Meanwhile, the NFL’s Oakland Raiders will play the 2019 season at the Coliseum, but that is currently expected to be their last before relocating to a new stadium in Las Vegas in 2020.

The Coliseum’s name change was approved by the Coliseum Authority on Friday. More from the San Francisco Chronicle:

“We are happy and proud to partner with a global high tech company such (as) RingCentral on the naming rights of our stadium venue,” said Scott McKibben, the authority’s executive director.

Under the new deal, RingCentral, a Belmont communications firm, will pay $1 million a year for the next three years. The company has the option to renew the deal for a fourth year, McKibben said.

The naming rights allow RingCentral to hang its name at the stadium, though that probably won’t happen for several months.

Prior to RingCentral Coliseum, the Coliseum had multiple naming-rights-influenced identities in the past, including Network Associates Coliseum, McAfee Coliseum, Coliseum, and O.Co Coliseum. The most recent of those monikers was removed in 2016, the year (formerly walked away from a $1.45-million annual naming-rights deal when the Raiders announced a move from Oakland.

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