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Milwaukee Milkmen Add New Routine Field Sponsors

Routine Field rendering 5

A trio of regional companies have struck sponsorship agreements for distinct areas of Routine Field, the upcoming home of the Milwaukee Milkmen (independent; American Association).

Slated to open this spring, Routine Field is the anchor of the larger Ballpark Commons development in suburban Franklin, WI led by Mike Zimmerman’s ROC Ventures. Naming-rights for the ballpark were secured by Franklin-based Routine Baseball under an agreement announced last September, and now three distinct areas of Routine Field are the subject of separate sponsorships with area companies.

Those entities include Zuern Building Products, Milwaukee Sausage Co., and WaterStone Bank. As was announced on Tuesday, Zuern will sponsor the Zuern Deck, while Milwaukee Sausage Co. has inked an agreement for a right-field terrace and bleachers area, and WaterStone will sponsor berm seating. More from the Milwaukee Journal Sentinel:

Zuern Building Products will sponsor the Zuern Deck, located within Routine Field’s “Hop Yard” beer garden and concession area.

Milwaukee Sausage will sponsor The Milkmen Combo Section – Crafted by Milwaukee Sausage Co., in the right field terrace and bleachers.

WaterStone Bank will sponsor the WaterStone Bank Pastures, which consists of Routine Fields’ lawn seating.

Routine Field will host its first regular-season game for the Milkmen on May 24, when they take on the visiting Chicago Dogs. In addition, the ballpark will be the new home of the University of Wisconsin-Milwaukee’s baseball program.

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