Some more details on the network of smart displays planned for 25 Minor League Baseball ballparks by ISM Connect, as the Allegiant Airline Network launches in 2019.
That network will feature over 350 smart displays across 25 Minor League Baseball ballparks in advance of the 2019 season as part of a six-year agreement. According to ISM, the displays will support team efforts to further connect with fans using digital resources and will be equipped with audience measurement capabilities, delivering fan engagement data in near real-time. Along with Allegiant, who will be the naming rights partner of the network, other national partners will be featured on the network to share their stories.
The smart displays will be deployed throughout the ballparks, combining national ad buys with local content initiated by MiLB teams.
“The Allegiant Airline Network creates a compelling opportunity for brands and sponsors to reach a geographically diverse set of passionate local baseball fans,” says Kent Heyman, CEO of ISM Connect. “Minor League Baseball consistently ranks as the most family friendly sport in America, and the Allegiant Airline Network will modernize the fan experience at local parks. As a proud partner of Minor League Baseball, ISM Connect is excited to bring its innovative solutions to millions of fans who will experience the Network.”
“A lot of our brand partners ask about our ballpark’s digital capabilities as they want to reach our fans across channels with an evolving set of messages throughout the year,” says Josh Olerud, President and General Manager of the Scranton/Wilkes-Barre RailRiders. “Whether we are communicating on-field highlights, nightly promotions, or special events happening throughout the ballpark, this digital platform will enable us to interact with our fan base in more effective ways, while also creating new revenue opportunities and helping our business grow.”
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