Minor League Baseball has announced a partnership with ISM Connect to bring high-definition LCD smart screens to select MiLB ballparks, providing entertainment to fans and demographics for teams.
According to a press release issued by MiLB, fans can engage with unique and custom content, digital marketing and more through dynamic digital display screens, interactive experiences and social media integrations. The new technology will gather and generate data about consumers in each MiLB market with an eye towards driving enhanced fan engagement, increasing event-based revenue and facilitating meaningful access for strategic partners.
MiLB will soon announce a first-of-its-kind naming rights partner for the network, aligning with a major U.S. brand who will spearhead the efforts to develop and amplify this digital network.
“ISM Connect’s digital engagement network will transform how Minor League Baseball teams and ballparks connect their technology to their fans and in turn, enhance the overall consumer experience,” said David Wright, Chief Marketing and Commercial Officer for Minor League Baseball. “This partnership will allow us to understand and connect with our fans on a deeper level, while continuing to evolve as a leader in the technology space.”
“MiLB’s unparalleled reach and scale along with their local market connectivity is a perfect fit for our network,” said Kent Heyman, CEO of ISM Connect. “Baseball clubs, fans, and brands across the country will all uniquely benefit from ISM’s contextual live event advertising platform and the actionable insights we deliver to help measure live event engagement and campaign performance.”