Top Menu

Sponsored Story: Fan Engagement Through New Technology

THIS IS THE YEAR OF THE FAN. The growth of sports team business lies within fan interaction and satisfaction. Our experience with years of tremendous feedback from the likes of professional sports teams, colleges, sports complexes, hospitals, retail establishments, concerts, festivals and outdoor events have enabled Stadium1 to create the winning formula.

We have created a way to link ownership by pulling in the sponsors and plugging in the fans to create more revenue, higher fan retention and create a meaningful database. Furthermore, our platform gives management the ability to understand exactly what fans are buying, why and how they are buying, while building a strong CRM database for all fan types. This big picture approach is on ONE platform. We promote our fan engagement program through our back screen advertising on our POS units and with other marketing material the team places around the stadium.

What Stadium1 has learned to do is engage fans with extremely interactive software and creative App software tools that put them in control of simply doing what they want to do at your venue. Fans can order food within our App for in-seat service or from the concession stand while ordering merchandise, before, during or after a game.

Stadium1 Loyalty App

Back screen advertising of the team loyalty program on Stadium1 POS units.

However, the hottest way we have found to engage fans is a team raffle and or sweepstakes game found on our Fan App. The key is to have them buy items and create points that will allow them to bid on various items from the team. Another key component is the Stadium1 loyalty program will track the invited guest in a suite, the walk-ups fans that only pay cash for tickets and other products once they sign up for the fan App. But the secret here is to have them bid on products your sponsor is selling. This engages all aspects of your business to create more revenue for your business partners, team ownership and of course the fans.


Stadium1 Fan App raffle contest on the mobile device.

Stadium1 has also created an Employee App that can create a similar point system experience except for team employees. Points can accumulate for being on time, selling the most and closing out to the collected amount. This will put into play another dimension of employee team building and can be fun as your staff competes for prizes and gifts.

Stadium1 employee app.

Stadium1 Employee App.

Fan engagement is a primary concern to all stakeholders and is one of the most talked-about concerns throughout our industry. Stadium1 is the perfect platform to encompass all the moving parts into ONE offering. The formula for success through technology is to combine management, sponsors, employee and fans into Stadium1’s unique offering for every aspect of your business. Once your team has bought in to this concept the sky is the limit to create new ideas that will revolutionize and help grow your business.

About Stadium1: Our software was designed specifically for stadium operations. We were born online and created from the ground up with a solid foundation of utilizing the most advanced cloud-based software programming technology tools. The system was designed by a team owner with a world-class technology background. Specifically, his background is creating a hardware and software solution focused on implementing the most easy to use, superior functionality and most profitable platform for a stadium venue’s operational needs.

Stadium1 exists in the market today with tools that can help teams increase revenues, reduce theft, and expenses. We link all departments together on a real-time platform so ownership can make more informed pregame, in-game and post-game decisions in a snap, based on our dynamic integrated technology and design.

This revolutionary technology is something you have to see to believe. To learn more please contact Ed Mullen at or call 561-704-1414.

, ,