The Nashville Sounds (Class AAA; Pacific Coast League) added another founding partner for the 2015 season and the opening of First Tennessee Park: Middle Tennessee Hyundai Dealers Association.
The multi-year sponsorship – which involves seven area dealers – makes Hyundai the Sounds’ exclusive automotive partner within their category.
Other included elements are: naming rights sponsorship of the “Hyundai Deck” at First Tennessee Park, the outdoor seating area located in left field that provides group hospitality and a spectacular view of the playing field. Hyundai will also be featured in several other marketing elements throughout the season, including 10,000 custom Rally Towels to be given to Sounds fans on Friday, April 24, the final game of the initial homestand at the new ballpark.
Also, throughout the season, Hyundai will sponsor the trivia segment during Sounds radio broadcasts on 102.5 The Game. By the end of the season, Hyundai will have treated hundreds of Sounds fans to tickets to a game.
“The Sounds are proud to be entering into this long-term sponsorship with Hyundai,” said Sounds COO Garry Arthur. “We believe our partnership with Hyundai is just another example of how this company wants to be a big part of the programs and activities that excite the people of this region.”
“Hyundai is proud to sponsor the Nashville Sounds. This sponsorship is just one example of how Hyundai and the Hyundai Dealers in Middle Tennessee support our community,” said Paine Bone, Wilson County Hyundai – President, Middle Tennessee Hyundai Dealers. “We are looking forward to some great baseball and a fabulous new sports venue for our community.”
First Tennessee Park is slated to open April 17; yes, we’ll be there.
Image from today’s First Tennessee Park webcam.
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