Buster makes a return to the Buffalo Bisons (Class AAA; International League) logo, as the team unveiled a new primary mark and a new red, white and blue color scheme.
“It was important for us to reestablish our own team identity with our new logo,” said Vice President/General Manager Mike Buczkowski. “Our fans have continued to express their fondness of the red, white and blue logo from the late ’80s and early ’90s at the ballpark. We feel this new logo not only pays tribute to that history but gives the team an exciting new look for the future.”
The new Bisons logo will feature scarlet red as its primary color with reflex blue and white accents, giving the club their own unique color scheme. The colors are an updated version of the popular red and navy blue the team used for the first 10 years at Coca-Cola Field. The team has also returned the “hitting Buster” from past logos and updated the script “Bisons” from the 1980s to block lettering. Along with a new logo, the new symmetrical look gives the team great flexibility in marketing and promotional material.
The new primary logo is the fourth logo for the Bisons since the team began play at Coca-Cola Field. From 1988-1997, the club used a red, white and blue theme with a hitting Buster portrayed on the right side of the word “Bisons” or the letter “B.” From 1998-2008, the team used a “sliding Buster” under the word “Bisons” in a green-red-gold color combo. For the past four seasons, the Bisons adopted a blue and orange theme (reminiscent of the colors of then-parent New York Mets) with a more atomically correct bison charging out of the city landscape.
The logo was designed by AdPro Sports, headquartered in Buffalo.
RELATED STORIES: It’s official: Bisons, Blue Jays sign affiliation deal
Share your news with the baseball community. Send it to us at firstname.lastname@example.org.
Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.