Dell and the Round Rock Express (Class AAA; Pacific Coast League) announced a ten-year renewal of their naming-rights deal for Dell Diamond, through the 2023 season.
“Dell has been a valued partner with the Express since day one, and this extension ensures our partnership well into the next decade,” Express Owner/CEO Reid Ryan said. “Moving forward, we are committed to maintaining Dell Diamond as the premier stadium in minor league baseball, providing a fan-friendly, family oriented venue. We will be making several upgrades to the stadium, and Dell’s continued support will make that possible.”
Dell Diamond will undergo fan-experience upgrades this off-season. Most notable of the upcoming changes will be a new larger LED high-definition video scoreboard in left field. The nearly 100-by-43-foot structure will be complimented by LED HD video display panels stretching 100 feet along both the left- and right-field walls, as well as a new auxiliary scoreboard and information center to be positioned above the right-field Fireball Grill. Plans also include the introduction of 63 premium luxury seats located in the top 10 rows directly behind home plate. The premium seating section will feature expanded seating and leg room, as well as dedicated wait-service to guests seated in those rows.
“Dell moved its corporate headquarters to Round Rock in 1996, just a few years before the Express located there,” said Dell Vice President of Corporate Responsibility Trisa Thompson. “So, in many ways, we’ve grown together in Round Rock and seen the area grow significantly around us. We’re proud of our long association with a positive, community-oriented organization such as the Round Rock Express and are happy to continue it for many more years.”
Other new fan-oriented changes include the replacement of two regular seating rows with four-seat table tops conveniently positioned on the concourse level atop Section 123 on the first base side, as well as the addition of assistance railing centered up and down the steps of each reserved-seating section. Throughout the ballpark, the new look of Dell Diamond will feature refreshed branding treatment to Dell’s name and marks, including new signage on the facility’s marquee and main entrance along Highway 79 and in a prominent display atop the new video scoreboard.
RELATED STORIES: Dell Diamond / Round Rock Express
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