This was already announced, but the two sides are making it official: the Potomac Nationals (High Class A; Carolina League) selected Front Row Marketing Services to secure the naming rights for the club’s new ballpark in northern Virginia, according to team owner Art Silber.
“We are incredibly impressed with the background and experience that Front Row gives us and believe that they will lead us to what will be a new standard in the marketing of sponsorship partnerships,” said Silber. “Front Row recognizes the unique opportunity we provide a partner with hundreds of thousands of cars a day passing us on I-95, and a unique brand of baseball that has seen us send over 400 players to the major leagues.”
“This project involves many great organizations and is in one of the most affluent and high growth counties in the United States,” said Chris Lencheski, president of Front Row Marketing Services. “We are excited to be a part of a truly unique public/private partnership involving the passion of professional Minor League Baseball entertainment and themed retail, all rolled into one sports and entertainment ecosystem not seen in the greater Washington, DC area or any where else in Minor League Baseball.
“This project with Art Silber will give us the opportunity to take the best practices we have learned in selling more naming rights strategies than any other organization by volume and I could not be more pleased to have Bryan Furey and his team here at Front Row leading the sales and marketing effort,” Lencheski added.
RELATED STORIES: New for 2014: New Potomac Nationals ballpark; P-Nats ballpark plan to be unveiled tomorrow; More delays for new P-Nats ballpark; Surprise, surprise: P-Nats ballpark decision put off again; P-Nats expand ballpark search area; Pfitzner Stadium field to be upgraded; As Harper skips Potomac, Silber works on ballpark solution; P-Nats, Prince William County working on new ballpark plan
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