The first season of Las Vegas Ballpark provided a noticeable bump in economic activity in Summerlin, as the Las Vegas Aviators (Class AAA; Pacific Coast League) and their new facility proved a popular draw.
Opening in April of this year, Las Vegas Ballpark is located in Summerlin–a master-planned community outside of Las Vegas–and is positioned near a slate of amenities that includes Downtown Summerlin, City National Arena, and the Red Rock Casino complex. It was anticipated before this season that Las Vegas Ballpark could help create an uptick in economic activity in the area, and it appears that the facility and the Aviators delivered on that potential.
Having the new ballpark and a team that led all of Minor League Baseball in attendance was a boost to Summerlin, helping to increase foot traffic and bringing customers to Downtown Summerlin’s restaurants and retail options. As a whole, though, Summerlin saw increased its interesting its other offerings during the Aviators’ first season, from housing to office space. More from the Las Vegas Review-Journal:
Kevin Orrock, president of Summerlin for The Howard Hughes Corp., said that while the company doesn’t break down sales figures across its properties, foot traffic has climbed since Downtown Summerlin opened five years ago.
“If you look back at our first year, we did slightly under 14 million visitors to the retail complex,” Orrock said. “This year, we’re at 18.5 million so it’s doing exactly what we hoped it would do.”
The addition of the ballpark to Summerlin has been a selling point for potential homebuyers as well as future office and retail tenants.
“Having the ballpark in Summerlin has lifted interest in all our products — multifamily, office, retail,” he said. “It’s been a change in the climate of the Summerlin community in general. I couldn’t think of another type of amenity that would really drive traffic to this community.”
In recognition of the success of the new facility and the franchise, Las Vegas Ballpark was awarded our 2019 Ballpark of the Year, while the Aviators were crowned our Team of the Year. The ballpark and the Aviators are wholly owned by The Howard Hughes Corporation, developer of the master-planned community of Summerlin and Downtown Summerlin.