The complex that includes the home of the Holly Springs Salamanders (summer collegiate; Coastal Plain League) is slated to have its naming rights acquired by Ting.
Earlier this month, Holly Springs officials signed off on a deal that allows Ting–a mobile and internet service provider–to acquire the naming rights to the North Main Athletic Complex. The complex opened in 2015 to include the ballpark that hosts the Salamanders along with soccer fields, tennis courts, and basketball courts.
The naming rights agreement, which reportedly amounts to about $330,000 over three years, will allow Ting to place its branding on the complex and the ballpark. More information is expected to be revealed over the coming months, but city officials are outlining some details of the agreement. More from The News & Observer:
As part of the agreement, the town will refer to the complex by Ting’s chosen name in all official town communications, and Ting will be able to use the facility for two company-sponsored events each year.
The three-year contract won’t begin until the complex’s primary sign is erected. Town spokesman Mark Andrews said he expects that process could take several months.
A name like “Ting Park” is expected to be chosen, although the contract gives the company some discretion over the name while giving the town veto power if a proposed name is too unusual.
Daniel Weeks, Holly Springs’ assistant town manager, said the town had considered pursuing the sale of the complex’s naming rights for the past few years. The town approached Ting about six months ago about such an agreement, he said.
The facility is set to host this summer’s Coastal Plain League All-Star Game. Two days of events will take place starting on July 9, with the game scheduled for July 10.