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IronPigs, Coca-Cola extend ballpark naming rights deal

Lehigh Valley IronPigsThe Lehigh Valley IronPigs (Class AAA; International League) and Coca-Cola of the Lehigh Valley have extended the ballpark naming rights agreement for Coca-Cola Park through 2027, both organizations officially announced today.

Coca-Cola Park — the first professional sports venue in the United States named specifically after the iconic brand — is certainly one of the top ballparks in America and has paced Minor League Baseball in average attendance since debuting in 2008.

Additional terms of the agreement were not disclosed.

“We are so excited for this extended partnership because we know, for the next twelve years, our employees, customers and consumers will have a great place to take their families and friends to share great moments and memories together, for years to come at Coca-Cola Park,” said Coca-Cola of the Lehigh Valley’s Vice President and General Manager Joe Brake.

Added IronPigs President and General Manager Kurt Landes: “This is a monumental day for both of our organizations as well as the local communities that each of us serve. Coca-Cola of the Lehigh Valley is a community leader and we’re proud of the association with such an iconic brand. They also share a similar vision for providing impeccable service to their customers as we do to our fans. Today is truly a ‘win-win’ for the Lehigh Valley.”

Coca-Cola Park became an overnight sensation after its highly-acclaimed debut in 2008, drawing rave reviews for its intimacy, fan-friendly atmosphere, service culture and architectural design. It’s also received numerous honors and distinctions, including Ballpark Digest’s “Ballpark of the Year” award, the Tourism award as presented by the Lehigh Valley Conventions and Visitors Bureau and the Project of the Year award as presented to Coca-Cola Park by The March of Dimes Commercial and Industrial Real Estate Awards Committee.

The IronPigs support at Coca-Cola Park is unparalleled across Minor League Baseball as evidenced by the following:

  • Coca-Cola Park’s average per-game attendance is tops in the Minors since 2008.
  • The IronPigs are the only Minor League club to surpass 600,000 fans each of the last seven seasons.
  • Since 2008, the IronPigs have now drawn 4,435,012 fans to Coca-Cola Park and averaged 9,033 per game. Remarkably, that number drastically exceeds Coca-Cola Park’s fixed seating capacity of 8,089.
  • Every seat at Coca-Cola Park has been sold for 344 of the 491 (70.1%) all-time regular season games with 116 all-time capacity crowds.

Coca-Cola Park’s elite status among its peers in Minor League Baseball has only strengthened since 2008 as the ballpark has undergone significant reinvestments in three of the last four years to keep pace with seating and hospitality demands. This upcoming season, Coca-Cola Park will introduce the “Pig Pen,” a revolutionary new seating area that puts fans directly in front of the players in the left field bullpens and just inches away from the on-field action. Coca-Cola Park introduced the popular “Hot Corner” and “Bacon Strip” in 2013 and the specialty Red Robin Tiki Terrace & Oasis in 2012.

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