The Los Angeles Dodgers, operating under a cloud as owner Frank McCourt and MLB fight it out in court, go on the offensive by lowering season-ticket pricing for 2012.
That 2011 was a very miserable year for one of baseball’s flagship franchises is an understatement: announced attendance was down some 18 percent, to 36,236 per game, and the actual attendance was much lower. For the first time the Los Angeles Angels of Anaheim outdrew the Dodgers.
In an effort to reduce the tailspin the team announced today it would be lower prices for season-ticket holders in the Field, Loge, Club, Reserve, Left Field Pavilion, Right Field Pavilion and Top Deck sections of Dodger Stadium for the 2012 season. More than 35,000 seats will be available for $20 or less on a season-ticket basis.
This season you can buy a season ticket for just $5 a game, as the $5 Top Deck option reflects pricing that was in place two decades ago. The $16 Preferred Field Box offering is the lowest in 10 years, the $10 Preferred Loge Box plan is the lowest in 16 years and the $6 Reserve option is the lowest in 24 years.
In addition, the Dodgers will open the ballpark one hour earlier to season-ticket holders, allowing them to watch Dodger batting practice. Season ticket holders will also be able to play catch on the field with friends and family after select games.
Additional amenities include access to all levels of the ballpark, from the Top Deck to the Field level. MVP and VIP Field Level season ticket holders will also receive a complimentary Stadium Club membership to use throughout the season.
Lowering prices is a smart move. The team has been battered in the PR realm for the last year — really, since Opening Day 2011, when Bryan Stow was beaten in the Dodger Stadium parking lot — and things are probably going to be getting worse starting October 31, when the next phase of the bankruptcy trial is set to begin. True, lowering prices won’t counter the nasty things sure to be said in the Delaware court — but it’s a start.
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