With the Amarillo Dillas (independent; United League Baseball) gone, naming rights to the former Amarillo National Bank Dilla Villa — Potter County Memorial Stadium for now — will be sold by Southern Independent Baseball, the ballpark’s new tenant.
The deal struck by the Dillas, according to former GM Mark Lee, covered more than just the ballpark’s name: it covered additional signage at the ballpark as well as other promotional opportunities. The bank was the biggest sponsor of the Dillas, but with the county terminating the team’s lease and entering into a new one with an American Association team, that deal ended.
The new lease gives Southern Indepedent Baseball the right to sell naming rights to the ballpark. You can bet discussions have already begun.
Image of Potter County Memorial Stadium courtesy of the Amarillo Dillas. Photo by Kathy Leigh.
RELATED STORIES: American Association lands Amarillo; ULB loses court bid to halt process; American Association frontrunner to land Amarillo lease; Four bids submitted for Amarillo ballpark lease; Dillas officially evicted; Potter County to seek new tenant for ballpark; ULB misses final Dillas payment; team could be evicted today; ULB bounces second Amarillo check — but no funds wired this time; ULB bounces check for Amarillo rent, but immediately corrects it
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