With the stock market on a daily roller-coaster ride, the Minnesota Twins’ plan to tie ticket prices in the left-field stands to the closing price of the Dow Jones Industrial Average is the ultimate in variable pricing.
With the stock market on a daily roller-coaster ride, the Minnesota Twins’ plan to tie ticket prices in the left-field stands to the closing price of the Dow Jones Industrial Average is the ultimate in variable pricing.
Called Market Mondays, the price of a ticket in the left-field Home Run Porch, regularly priced at $21, will be determined by the Dow Jones Industrial Average at the close of business each Friday. If the Dow closes in the 7,000s, a Home Run Porch ticket purchased for any 2009 Monday home game during the following week would be just $7. If it closes in the 8,000s the ticket price is $8 and so on. The cost of the tickets will rise and fall with the market. The adjustment will be made at the close of the business week each Friday.
"Given the current economic climate, the Twins recognize the importance of providing families with several options for affordable entertainment," said Patrick Klinger, vice president of marketing for the Minnesota Twins. "When the market falls, so does the price of a Twins ticket. Market Mondays are just one of many ways Twins fans can enjoy live baseball at a significant discount."